Create dashboard wireframes for digital advertising KPIs using MS Power BI or Tableau
$500
Delivery in
2 days
Response time
Instantly
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What you get with this Offer
I have over 10 years of experience in analytics, program/project management, and marketing operations. I know how to work with business team leads as well as technical roles. I have the rare skill of translating business requirements to a technical team and visa versa. My work has primarily been in the high-tech B2B and small biz ecommerce industry. I have created beautiful, efficient, useful, and functional dashboards for various sized companies and teams, including: Microsoft, Salesforce, Chevron, Tesoro, Delphi, Yesler Marketing Agency, Vox Social, Code42, Mindtree, Mobify, Visage Mobile, bLoyal, VidWRX/Somedia, and more.
** INCLUDED IN THIS HOURLIE:
- Consulting 1:1 with your sales/marketing leads to glean KPIs and core metrics for dashboard
- Setup a dashboard design wireframe with dummy data or snapshots (includes data visualizations)
- Direction on how to treat your data sources and connections
NOT INCLUDED IN THIS HOURLIE - however, if this first project goes well, you can hire me for more work:
- Writing a BRD for exec team (dashboard's Business Requirements Doc), i.e. what data and graphs to include
- Creating and building dashboard
- Managing all data connections and feeds for dashboard
MORE INFO ABOUT FULL DASHBOARD BUILDS:
Dashboard and BI tool knowledge includes:
- Microsoft Excel
- Microsoft Power BI
- Tableau
- Google Sheets
- Google Data Studio (NEW!)
Services offered under dashboard builds:
- Connecting to database, server, or other data sources
- Data extraction/pulling
- Data importing
- Data cleaning and organizing
- Data transformation
- Data visualization (charts, graphs, tables, etc.)
Example data types (not limited to these):
- Digital ad data, i.e. impressions, clicks, CTR
- Web analytics, i.e. sessions, time on page, channel, keyword
- Lead data, i.e. # leads, lead source, lead stage (MQLs), % oppty-to-close, % close-to-won
- Email marketing data, i.e. open rate, CTR
- Social media data, i.e. # fans, engagement, reach
- Sales data, i.e. revenue, oppty pipeline amount, sales stage
Data source familiarity with (not limited to these):
- Google Analytics
- Google AdWords
- Bing AdWords
- Facebook Ads
- LinkedIn Ads
- Taboola
- DemandBase
- Capterra
- Organic Social (Facebook, Twitter, LinkedIn, Pinterest, etc.)
- Marketo
- Pardot
- Salesforce
- Microsoft Dynamics
- Webtrends
** INCLUDED IN THIS HOURLIE:
- Consulting 1:1 with your sales/marketing leads to glean KPIs and core metrics for dashboard
- Setup a dashboard design wireframe with dummy data or snapshots (includes data visualizations)
- Direction on how to treat your data sources and connections
NOT INCLUDED IN THIS HOURLIE - however, if this first project goes well, you can hire me for more work:
- Writing a BRD for exec team (dashboard's Business Requirements Doc), i.e. what data and graphs to include
- Creating and building dashboard
- Managing all data connections and feeds for dashboard
MORE INFO ABOUT FULL DASHBOARD BUILDS:
Dashboard and BI tool knowledge includes:
- Microsoft Excel
- Microsoft Power BI
- Tableau
- Google Sheets
- Google Data Studio (NEW!)
Services offered under dashboard builds:
- Connecting to database, server, or other data sources
- Data extraction/pulling
- Data importing
- Data cleaning and organizing
- Data transformation
- Data visualization (charts, graphs, tables, etc.)
Example data types (not limited to these):
- Digital ad data, i.e. impressions, clicks, CTR
- Web analytics, i.e. sessions, time on page, channel, keyword
- Lead data, i.e. # leads, lead source, lead stage (MQLs), % oppty-to-close, % close-to-won
- Email marketing data, i.e. open rate, CTR
- Social media data, i.e. # fans, engagement, reach
- Sales data, i.e. revenue, oppty pipeline amount, sales stage
Data source familiarity with (not limited to these):
- Google Analytics
- Google AdWords
- Bing AdWords
- Facebook Ads
- LinkedIn Ads
- Taboola
- DemandBase
- Capterra
- Organic Social (Facebook, Twitter, LinkedIn, Pinterest, etc.)
- Marketo
- Pardot
- Salesforce
- Microsoft Dynamics
- Webtrends
Get more with Offer Add-ons
-
I can write a 300-500 word BRD (business requirements document) for dashboard build
Additional 1 working day
+$200
What the Freelancer needs to start the work
I will need to setup a meeting with the marketing and sales leads of the company to review business objective and to figure out which KPIs and core metrics to target for the dashboard. I will need to know what all their data sources will be and possible access them to see what is possible to connect to the dashboard.
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