Create a strategic digital marketing plan
$195
Delivery in
3 days
Response time
within a few hours
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- Delivery in 5 days
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$100
What you get with this Offer
Failure to keep pace with changing customer behaviour and Conversion Rate Optimisation (CRO) trends can cause a 'strategic drift' for organisations as website visitors bounce off their website to search, visit and potentially perform conversion actions on competitor’s websites who are adhering to their values. This can impact an organisations brand reputation, credibility and most importantly- financial performance, as fewer conversions mean fewer marketing and sales qualified leads to turn into business.
With nine years of strategic marketing experience and a Level 6 Diploma in Professional Marketing from the Chartered Institute of Marketing, your strategic digital marketing plan, tailored around your vision and marketing objectives, will be of the highest quality and adhering to the latest industry standards and best practice.
Your digital marketing strategy will cover the following areas:
1. A situation analysis
Including a PEST analysis of the external environment, a competitor analysis of your top three competitors, an analysis of the digital behaviour and identity of a key customer segment, an appraisal of existing digital activities (if applicable) using the RACE conversion funnel, before identifying strategic options using TOWS analysis.
2. Objectives
Using your vision and marketing objectives, set the right digital marketing objectives using the SMART objective framework- Specific, Measurable, Achievable, Relevant and Time Related.
3. Digital marketing strategy
Recommendation of a justified digital marketing strategy detailing where to compete (segmentation and targeting) and how to compete (position your business) in your market in addition to a recommended target audience segment with the highest conversion potential.
4. Recommended digital marketing activities
Recommendation of an integrated mix of digital marketing communication activities and tools to assist your business in achieving its strategy and marketing objectives.
5. Action and budget
What resources (internal and external), skills and budget are required
6. Control and monitoring performance
Recommendation of tools, techniques & metrics to measure the performance of the digital marketing activities with reference to the set objectives & strategy.
Each section will include detailed descriptions and advice for you to use yourself or to present to investors.
With nine years of strategic marketing experience and a Level 6 Diploma in Professional Marketing from the Chartered Institute of Marketing, your strategic digital marketing plan, tailored around your vision and marketing objectives, will be of the highest quality and adhering to the latest industry standards and best practice.
Your digital marketing strategy will cover the following areas:
1. A situation analysis
Including a PEST analysis of the external environment, a competitor analysis of your top three competitors, an analysis of the digital behaviour and identity of a key customer segment, an appraisal of existing digital activities (if applicable) using the RACE conversion funnel, before identifying strategic options using TOWS analysis.
2. Objectives
Using your vision and marketing objectives, set the right digital marketing objectives using the SMART objective framework- Specific, Measurable, Achievable, Relevant and Time Related.
3. Digital marketing strategy
Recommendation of a justified digital marketing strategy detailing where to compete (segmentation and targeting) and how to compete (position your business) in your market in addition to a recommended target audience segment with the highest conversion potential.
4. Recommended digital marketing activities
Recommendation of an integrated mix of digital marketing communication activities and tools to assist your business in achieving its strategy and marketing objectives.
5. Action and budget
What resources (internal and external), skills and budget are required
6. Control and monitoring performance
Recommendation of tools, techniques & metrics to measure the performance of the digital marketing activities with reference to the set objectives & strategy.
Each section will include detailed descriptions and advice for you to use yourself or to present to investors.
Get more with Offer Add-ons
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I can craft a month’s worth (3 posts per week) of social media content for your LinkedIn business page
Additional 1 working day
+$31 -
I can research and recommend and plan a social media contest idea in line with your marketing objectives
Additional 1 working day
+$31 -
I can craft a month’s worth (3 posts per week) of social media content for your Facebook business page
Additional 1 working day
+$31
What the Freelancer needs to start the work
In order to create your strategic digital marketing plan, I will require:
Organisational summary: Name, type of organisation (PLC, Ltd, SME etc), vision and mission, marketing objective/s, products and/or services provided, size of organisation (number of staff), your current customer base, names of your top 3 competitors and any current marketing materials or helpful documents.
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