Create a powerful brand identity for your business.

What the Freelancer needs to start the work

Before starting a brand identity project I must gather key information to ensure a successful execution.
- I can help create it if you do not have some of this check list
1️⃣ Client & Business Overview
☐ Business Name & Tagline
☐ Industry & Niche
☐ Company Mission, Vision & Values
☐ Target Audience (Demographics, Psychographics, Pain Points)
☐ Unique Selling Proposition (USP)

2️⃣ Brand Strategy & Positioning
☐ Brand Personality (e.g., bold, friendly, luxury)
☐ Brand Voice & Tone (Formal, Casual, Playful, etc.)
☐ Competitor Analysis (Strengths, Weaknesses, Market Gaps)
☐ Market Trends & Insights

3️⃣ Visual Identity Essentials
☐ Logo Requirements (Type, Style, Variations)
☐ Color Palette (Primary & Secondary Colors)
☐ Typography Preferences (Fonts, Styles)
☐ Imagery & Graphic Style (Photography, Illustrations, Patterns)

4️⃣ Brand Messaging & Communication
☐ Brand Story & Key Messages
☐ Taglines & Slogans
☐ Content Style Guide (Messaging Consistency)

5️⃣ Deliverables & Technical Needs
☐ Logo Files & Formats (Vector, PNG, JPG, SVG)
☐ Brand Guidelines Document (PDF/Online)
☐ Social Media Assets & Templates
☐ Website & Digital Branding Elements

6️⃣ Project Scope & Logistics
☐ Timeline & Key Milestones
☐ Budget Allocation & Resources
☐ Collaboration Tools & Communication Channels
☐ Stakeholders & Approval Process