Craft an Executive Summary for your Business Plan

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What you get with this Hourlie

The Executive Summary is the window to your business idea and often a decision is made there and then by potential readers if they should read on. You need to engage right from the start with readers and any potential investors. Topics contained in the Executive Summary should emphasise the key issues presented.

A crucial point that must be communicated in your Executive Summary is your company’s distinctive
competence and value proposition — the factors that will make your business successful in a competitive market.

 The purpose of your plan
 A description of your company, including your products and/or services
 Your mission statement
 Your business’s management team
 The characteristics of your market and your customer
 Marketing and sales strategy
 Your competition & keys to your success in a compeititve environment
 Your business’s operational plan
 Financial projections and plans

The executive summary should end with a strong summary statement!

What the Seller needs to start the work

Framework of Business Plan
Value Proposition
Mission Statement & Vision
Bio's of Leadership Team
Market Analysis
Sales & Marketing Strategy
Financial Summary