Audit Your Google Ads Account To Google Standards

Hello, I am an expert level Google Ads (formally AdWords) consultant who gained his experience working for Google on the Partners program, giving advice and managing accounts for some of the UKs top performing digital agencies. I still work freelance for a number of marketing agencies because of the trust developed working for them at Google. I have also given talks at conferences on the value of Google Ads and how to Capture the Moment, as you can see in my pictures.

I have managed over 200 Google Ads accounts across most industries that you could name. I know the products inside out, including the beta products which can be offered in certain circumstances. I regularly health checked and improved the accounts of my agencies, providing out of the box solutions for those accounts which had proved more difficult. I have a range of tools, including many Google product training documents and optimisation checklists to ensure that you will get a fantastic overview on your account.

This report will help you to identify where your money is being waste and how to better spend it going forward.

Here is what you get in my Health Check:

* Health check is for up to two campaigns (of the same type - Search, PM, Display)
* Assess whether account is using best practice
* Assess whether campaign settings are correct for the account
* Assess whether correct bid strategy and delivery method are being used
* Additional settings checks for Display campaigns
* Assessment of ad extensions and suggestions of those to be added
* Assessment of keyword utilisation including relevance, spelling and bids and suggestions for opportunities here
* Review of adverts and suggestions for improvement
* Review of click through rate
* Assessment of landing page suitability
* Assessment of conversion tracking
* Analysis of remarketing strategy
* Analysis of quality score and suggestions to improve
* Provide one spreadsheet with notes on all of the above and one detailed summary of where best to spend your time moving forward
Also includes more elements which are not listed here.

You can check out my company website, including client testimonials at:

https://lomaxppc.com

Thank you