Agency Level AdWords Audit Plus CRO Analysis
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What you get with this Offer
We're proud to be accredited by Google as a Partner. We manage a broad portfolio of accounts varying in business sector/ size spending between £500 - £100k per month. View profile for more info.
Account Audit
In my manually produced 25 page report I will look at your account thoroughly to see gains & improvements that can be made to the overall structure as well as suggesting longer term strategies to employ.
We look at your accounts performance over the last 30 days & consider the following:
1. Is your Account Structure correct/ fits best practice guidelines
2. Assess you ad copy - suggest split testing opportunities
3. Ad Extensions - suggest better alternatives
4. Check your Scheduling is set correctly
5. Assess whether your Geo Targeting is correctly set up
6. The Rotation settings for your ads
7. Check your Keyword matching - suggest better alternatives
8. Correct management of Negative Keywords
9. Analyse at granular level Quality Scores
10. Bid strategies/ management
11. Display Networks analysis
12. Re-marketing analysis
13. Check conversion tracking/ Goal Set ups correctly installed
14. Strategies to lower your CPC + boost your CTR
CRO (Conversion Rate Optimisation)
Clicks & traffic is all very well but are you struggling to convert actually CONVERT the traffic you are acquiring. Many clients struggle at this last hurdle & don’t put enough thought into creating an on-page environment that funnels the generated audience through to purchase or form filling/ calling etc. (lead generation). As part of this hourlie my analysis will provide CRO feedback on your core landing page and site more generally to help maximise your ROI. In addition I'll give you our 90-point CRO checklist that will help you get the most out of your traffic.
When our work is done, you'll get a 30 min call with a tech to discuss our findings/ recommendations and help map out your route forwards.
What the Freelancer needs to start the work
Important:
- Due to the depth of analysis for this report we feel it would not be beneficial for accounts spending less than £3k per month. If you budget is lower than this grab our other audit offer for smaller accounts.
- Your account needs to have been continually active for last 60 days
- I will need MCC access to your account and will send and invitation over to you to accept.
- All data and information is handled in a strictly confidential manner and I am happy to sign relevant non disclosure agreements if required.
- Competitor Analysis - If you select this please provide 2 competitors you want us to look at. NB This information is not available for all sites, especially if they are small or don't have much traffic. If there is an issue with the URL's provided we'll let you know.
