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    Stephanie Mar

    Stephanie Mar

    PR and Creative Services Professional

    Santa Monica, CA, United States

    • Experience working in various practice areas of PR, predominantly in automotive and entertainment. • A myriad of media contacts focused primarily in Los Angeles (including a...Read more• Experience working in various practice areas of PR, predominantly in automotive and entertainment.
    • A myriad of media contacts focused primarily in Los Angeles (including a few across the nation and around the globe) with know-how and associations to build a worldwide Rolodex.
    • Proven ability to work independently with minimal supervision.
    • Outstanding time management and multi-tasking skills dovetailed with tremendous thoroughness to keep my billing hours low.
    • Excellent skills in Excel (including pivot tables, vlook-up, charts, etc.) paired with experience with data analysis and research so data can be interrogated from critical PR perspectives.
    • MA included strategy in communications.


    Area Covered: Los Angeles, US-wide, London, Liverpool
    Work Experience Summary: FREELANCE & PRO BONO
    • Public Relations, Star PRx, 2011
    • Journalist for The Larchmont Chronicle, 2011
    • Assisted Steve Moyer PR with red carpet activities for the Hollywood Christmas Parade, 2010
    • Copywriter for advertising company, InterTrend, focusing on specialized marketing campaigns to reach new sites of consumers. Worked predominantly with Toyota, 2010
    • Assisted international non-profit organization, Liberty in North Korea (LiNK Global), with UK promotions and government relations, 2009
    • Assisted non-profit organization, Recycled Pets Rescue, with public relations activities, 2006
    • Contributing writer and copy editor for an entertainment magazine, 2004-2006
    • PR Officer and speechwriter for the Asian American Studies Student Association, CSUN Chapter

    WORK EXPERIENCE
    Los Angeles City Hall: Councilmember Tom LaBonge’s Office 12/2009-12/2010
    Communications Deputy
    Los Angeles, CA
    • Write communications from the office of Tom LaBonge, e.g. press releases, advisories, resolutions, official letters, etc.
    • Web update, maintenance and analytics for tomlabonge.com, including comparison of data sets for tomlabonge.com andlacity.org.
    • Strategic public and media relations in order to ensure strong multi-interest support for the 2011 election.
    • Maintained media lists and relationships while securing interviews and interest from Good Morning America, NPR, KABC, KNBC, KTLA, KCAL, KCBS, LA Times, Daily News, LA Weekly, The History Channel, Associated Press, Agence France Presse, etc.
    • Organized all publicity events from attendees, visuals to strike and follow-up.
    • Post-event analysis and records of media coverage to measure effective messaging.
    • Increased web traffic to tomlabonge.com and the Facebook page through promotion and content. (In the first three month period of my duty, website page views per user increased 70%, national rank improved 37% and the average time spent on the site improved 110%. In the first one month period of my duty, daily visitors to Councilmember Labonge’s Facebook page went from 2 to over 100.)
    • Managed and motivated teams of interns with great success.
    • Interned beginning December and hired in March.

    J.D. Power and Associates 8/2006 - 8/2007
    Corporate Communications Associate
    Westlake Village, CA
    • Disseminated, copy-edited and ensured appropriate verbiage for clients’ external/internal marketing materials in order to maintain top-quality standards for all mentions of J.D. Power and Associates, its awards, studies and parent corporation, McGraw-Hill.
    • Main contact for Cision and kept records of media placement.
    • Contributor to internal newsletter.
    • Worked with Hyundai, Mazda, Toyota, Honda, Daimler-Chrysler, etc. on ad verbiage, press release coordination and award information.
    • Overhaul and growth of merchandising program, which included coordination with manufacturers in China and clients around the globe.
    • Tasks included communications to diverse international groups, such as ad agencies and their employees, conflict resolution, multi-company and international synchronization, marketing/PR timeline coordination.
    • Began working as temp-to-hire for Kelly Services at J.D. Power and Associates in August 06. Hired December 06.

    vChurches.com 6/2003 - 10/2004
    Customer Relations/Public Relations Supervisor
    West Hills, CA
    • Began in customer relations and quickly moved into public relations after being recognized for excellent writing ability
    • Wrote most customer and press relations materials including press releases, electronic and print FAQ’s, standardized welcome emails, etc.
    • Customer Service Representative management and training.
    • Editor and contributor of the monthly customer newsletter.
    • Analyzed best communications for our clients, including “click rates” analysis from the newsletter.

    Education Summary: University of Liverpool, Liverpool, UK 12/2009
    Master of Arts degree in Politics and Mass Media with First Class Honors

    California State University, Northridge 6/2006
    Bachelor of Arts degree in Double Major: Journalism, emphasis PR; Asian American Studies
    (Fewer than 4% of CSUN graduates hold double majors)

    • £50
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