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    Sharon-Marie Gillooley

    Sharon-Marie Gillooley

    Branding Expert

    Southwell, United Kingdom

    Finding and maximising potential - so companies, brands and individuals stand out. A Chartered Marketing Consultant, with over 15 years strategic brand marketing experience...Read moreFinding and maximising potential - so companies, brands and individuals stand out.

    A Chartered Marketing Consultant, with over 15 years strategic brand marketing experience and a strong portfolio of consumer brands:

    Tesco - market insight
    TONI&GUY � international branding and marketing communications, brand health checks, strategic planning
    Vivalis � global market intelligence, market review and strategy development for Batiste dry shampoo
    Aldi � market review, branding, workshops and global implementation
    Boots � copywriting and integrated communications planning
    Mintel - market review and insight


    A commercially astute marketing strategist that oozes creativity, having both Agency and Client experience, I provide the marketing services to make companies, brands and individuals stand out:

    Insight and Market Reviews
    Strategy Development
    Brand Health Checks
    Branding - launch, development and management
    Marketing Communications Programmes
    Copywriting
    Marketing Workshops and Mentoring

    Combining creativity with business acumen I thrive on challenging roles, driving a business forward and the opportunity to show results.

    But don't just take my word for it:

    �Sharon-Marie is the most commercially focused marketer I have ever worked with. She has a talent for not just recognizing an opportunity but exploiting it quickly and efficiently to the benefit of all concerned�

    Mark Conroy, Managing Director
    Helen of Troy

    �Sharon-Marie has helped to refresh our minds. Her experience and hard work has determined a strong brand philosophy for each of our brands, firmly placing us on the up-track to take our brands forward globally. We appreciate all her efforts and recommend Stand out From the Crowd to those seeking a fresh vision.�

    Paul Bulman, General Manager
    Mascolo Group Ltd.

    �Sharon-Marie was recommended to us at a time when our brand was in need of a serious appraisal due to international expansion. Her experience on an International level helped us see more clearly what needed to be implemented in order for us to approach the larger European retailers. We thought it would be a hard long job...How wrong we were. With her input we were able to secure substantial listings with some of the top retailers in the EU.�

    Brian Smithies, Managing Director
    Ulltra Skincare

    �Sharon-Marie is a human dynamo, with creativity in abundance�

    Suzanne Batty, Commercial Director
    Imetec UK Ltd.


    Area Covered: East Midlands, London
    Company Name: Stand Out
    Work Experience Summary: INTERNATIONAL HEAD OF MARKETING - Helen of Troy
    â�’¢ Nurtured and managed successful commercial partnerships with licensors including Scholl, Proctor & Gamble (Vidal Sassoon) and TONI&GUY and their relevant Agencies.
    â�’¢ Directed all marketing functions of the domestic and International markets, leading the Design Studio, NPD, Marketing Communication and PR teams. Produced a highly cost effective and successful Marketing team, streamlining the team whilst increasing turnover and brand portfolio.
    â�’¢ Developed and launched Toni&Guy brand into retail, with partners including Argos, Boots and Tesco.


    MARKETING DIRECTOR - imetec
    â�’¢ Licensing Trevor Sorbie and relaunching the brand into retail; NPD from design to sourcing to delivery to create a new range and brand offering.
    â�’¢ Introduced a new market sector into a dying market â�� Electric Blankets. Increased the retail partnerâ��s market share â�� fighting off EPP offered by Supermarkets. Increased the market ASP by introducing a feature that consumers were willing to pay for.
    â�’¢ Created the sub brand â��Ready for Bedâ�� - now a generic term in Heated Bedding. Implementing a through the line, multi-faceted campaign including Radio.


    SENIOR MARKETING MANAGER - Nicky Clarke Electric,
    Pulse/Alba
    â�’¢ Created a £17 million brand, by driving the business with an innovative and strong product range in key areas, achieving third position in the market place.
    â�’¢ Planning and implementing the marketing communications campaign, including TV
    â�’¢ Presenting the marketing strategy and new product range to key strategic customers.
    â�’¢ Developing partnerships with key Far East suppliers, gaining products of excellence from factories of excellence â�� first.
    â�’¢ Maintaining the relationship with the licensors
    â�’¢ Proposing and setting the brand objectives and budget. Reviewing new licensing opportunities and new areas for growth. Formulating and implementing the marketing strategy.

    ACCOUNT MANAGER
    CPM International
    â�’¢ Proposed and implemented the Nike guerrilla marketing campaign at the European Football Championships 1996. The campaign was a major success, resulting in a recall higher than that of some of the eventâ��s major sponsors/
    â�’¢ Managed the Pepsi Challenge 1995 campaign, the largest market research activity in the UK, working in synergy with PepsiCoâ��s other marketing agencies for a truly integrated campaign.
    â�’¢ Proposed and implemented the international field marketing tour of adidas.
    â�’¢ Launched Pepsi Max, with an event marketing program at Blackpool Pleasure Beach.
    â�’¢ Launched Channel 5 with the Spice Girls

    Education Summary: Chartered Institute of Marketing Post Graduate Diploma
    CIM Chartered Marketer Status
    Market Research Society Post Graduate Diploma
    BA Hons Business Studies 2:1

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