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    Lorna Strickland-Cook

    Lorna Strickland-Cook

    PR & Copywriter

    Leigh-on-Sea, United Kingdom

    I've been a freelance PR and Copywriter for the past 10 years, after initially section editing for a business division of the Daily Mail & Associated News' magazine...Read moreI've been a freelance PR and Copywriter for the past 10 years, after initially section editing for a business division of the Daily Mail & Associated News' magazine portfolio and editing a large and successful travel website.
    I'm able to work to specific briefs or generate new ideas for editorial and PR projects in order to maximise your business. I get on with the PR and editorial so you can get on with running your business.

    Area Covered: UK, London, Essex
    Industry: Media
    Employees: 1


    Work Experience
    -----------------

    Summary: Career Summary – Freelance

    2006-present: Media and PR Consultant:

    I have been the sole media and PR consultant for a number of well-known brands, managing all UK PR, event and marketing opportunities. Roles have included setting up press days and ensuring editors from relevant magazines attend and following up for coverage; dealing with call ins for photo shoots; managing an advertising budget; and copywriting clients’ press releases, advertorials and websites to fit the brand identity.

    I have devised sponsorship ideas to enhance the overall PR message, including hotel displays and First Class airline lounge displays. I have much experience when it comes to organizing competition space with key titles and websites and negotiating for best space and amount of space within the titles.

    I have organized sponsorship opportunities for brands to host pop up stands, sampling and goody bag opportunities and to host areas at corporate events and product launch events where journalists would be in attendance.

    I have organized events with clients through Tatler magazine, including luxury shopping events and in store events.

    Building relationships with influential editors across a wide spectrum of categories has ensured me consistent national and trade coverage on behalf of all the brands in my portfolio from travel to homewares; gourmet cakes to watches; electronics to chocolates. I am especially experienced in retail, fashion, jewellery, travel, food and FMCG.

    I can organize (free) celebrity mentions of products via social media, photographic and paparazzi opportunities for celebrities with product placement and I have copious experience with organizing events for customers and press, including achieving celebrity attendance.
    Job Title: Freelance PR
    Company: Gorgeous Star PR
    Description: PR Projects for Gorgeous Star PR included inviting key press and bloggers to a celebrity party and jewellery launch in the summer for her client JIAN Jewellery in London as well as continuing press liaison for call ins and photo shoot opportunities in national press.

    My work for Hayley includes looking after the press side for many of her lifestyle clients including jewellery, fashion, clinics and spas spread around the country.
    From:01/Jul/2011

    Job Title: Freelance Journalism: Launch Editor
    Company: ABTN.co.uk
    Description: Extensive freelance journalism projects have included writing for Buzz magazine in the Middle East. This is a luxury glossy title freely distributed at Abu Dhabi and Al Ain International Airports; Excellency magazine, which is a high-end luxury glossy distributed via a wealth management firm to the palaces in the UAE; Retail Jeweller, which is a UK trade title for the jewellery and watches market; TTG Business, which is the business travel title from Travel Trade Gazette; Business Traveller Magazine, which is a UK glossy consumer title for business travelers; Boom & Marco, which are glossy magazines aimed at affluent Russians; and The London Paper, which was a free evening newspaper distributed across London.

    I was brought in to relaunch Air & Business Travel News after the basic website and brand name was bought by new publishers Centaur Plc. I managed the editorial team consisting of editorial assistants and a team of freelancers.

    I attended media briefings and press trips exclusively for this breaking news website. I sourced breaking news for the website and prioritized each story for the weekly e-newsletter.
    I developed and wrote features for the business travel community from product reviews to takeover interviews.
    From:01/Aug/2006 To:01/Dec/2006

    Job Title: Section Editor then Online Editor
    Company: Euromoney PLC (Part of Daily Mail Group)
    Description: I was writing extensively for the Euromoney Institutional Investor group of publishing houses for three
    years. I progressed from Staff Writer to Section Editor on the trade"s leading title Duty-Free News
    International Magazine for consumer product categories, including electronics, jewellery and precious items and I was promoted to Regional Retail Editor for northern Europe.

    The section editorship also extended to sister title Travel Retailer International, which is a glossy trade
    title and I played a key role in the development of the daily news service on website DFNIOnline.com. I
    was responsible for sourcing news stories and new product information for part of the luxury
    items section of the magazine and this involved developing features ideas relating to luxury goods.

    I adhered to house style while maintaining a creative structure, fluency and clarity. In addition I developed features for the annual Database and a daily magazine, which is distributed at global trade shows.
    From:04/Jun/2003 To:01/Aug/2006

    Job Title: Freelance Journalism
    Description: Extensive freelance journalism projects have included writing for Buzz magazine in the Middle East. This is a luxury glossy title freely distributed at Abu Dhabi and Al Ain International Airports; Excellency magazine, which is a high-end luxury glossy distributed via a wealth management firm to the palaces in the UAE; Retail Jeweller, which is a UK trade title for the jewellery and watches market; TTG Business, which is the business travel title from Travel Trade Gazette; Business Traveller Magazine, which is a UK glossy consumer title for business travelers; Boom & Marco, which are glossy magazines aimed at affluent Russians; and The London Paper, which was a free evening newspaper distributed across London.
    From:01/Jan/2007

    Job Title: Freelance PR & Copywriting
    Description: I have also worked directly with well-known brands such as:

    Seksy by Sekonda, where I was brought in to ensure the brand"s newly created PR team was equipped to handle the PR in house after taking the duties back from an external agency.

    Acer Group, where my contract included running the entire UK PR lifestyle division for this global company for over two years.

    Frey Wille, where I have been gaining consistent coverage in luxury magazines including Tatler, Vogue and Harpers Bazaar among many others.

    Padstow: I was the PR for the town of Padstow"s newly formed events committee, when I launched this tourist hot-spot to national, regional and local press. Reviewers from The Times and Coast visited new bistros and many of the key travel editors visited to review the town in advance of its first Padstow Christmas Festival and first Padstow Arts Festival, which I also helped organize. I worked hand in hand with Rick Stein"s establishments to guarantee national coverage and excellent reviews. I also worked with local alcohol producers including Camel Valley Vineyards.

    France: Working with influential travel editors I secured editorial for the three regions of Orne, Sarthe and Mayenne in titles as wide ranging as Manchester Evening News to Easyjet Inflight Magazine.

    Fancy Nancy: Working directly with glossy magazines, this couture cake company achieved excellent column inches and reviews and went on to be stocked in Harvey Nichols on the back of the boost this gave the brand.
    From:04/Jan/2007

    Job Title: Freelance PR, Marketing and Copywriting
    Company: FREY WILLE Enamel Jewellery
    Description: I have worked for FREY WILLE since 2007 as the sole PR, marketing and copywriter for their UK side. Arranging call ins for photo shoots, organising meetings with key journalists and planning an advertising budget were just some of my tasks for this wonderful client.
    From:01/Jun/2007 To:11/Oct/2011



    Education
    -----------------

    Degree: English Literature and Media Communication
    Field of Study: English Literature and Media Communication
    University / College: Middlesex University
    From:01/Oct/2001 To:02/Oct/2003

      5.0
      (3)
      £25
      /hr
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    editingproofreadingsales lettersCopywritingjournalismletter writingmarketing writingcopy typingblog writingsalesman

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    • Portfolio (10)
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    PRESS RELEASE FOR A BRAND
    • Marcelby Marcel R.
    • Posted: 15 Dec 2013
    • 0
    • 21 Dec 2013 Marcel R.
      Marcel R.
      City of London, GB

      great job will use her again

    Experienced PR To Sell In
    • Palomaby Paloma L.
    • Posted: 22 May 2013
    • 0
    • 31 May 2013 Paloma L.
      Paloma L.
      London, GB

      Good coverage secured and an enthusiastic attitude of the job. A pleasure to work with.

    Luxury Jewellery Brand requires an experienced PR
    • Sby S T.
    • Posted: 20 Jun 2012
    • 2
    • 07 Aug 2012 S T.
      S T.
      Derby, GB

      Lorna did a great job, gave some outstanding advice and we very professional and a pleasure to do business with.

    PR Professional with links to food and cooking media.
    • Peterby Peter S.
    • Posted: 4 Jan 2014
    • 1
      No result found
    I need a PR assistant for 4 full days during a tradeshow
    • Irinaby Irina R.
    • Posted: 28 Oct 2013
    • 1
      No result found
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