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    Emma Caswell

    Emma Caswell

    Copywriter, Digital and Content Specialist

    City of London, United Kingdom

    English speaking

    Hello there! My expertise is in crafting engaging copy that resonates with your brand's audience and makes them want to get their hands on more of what you have to offer....Read moreHello there!

    My expertise is in crafting engaging copy that resonates with your brand's audience and makes them want to get their hands on more of what you have to offer. For the past several years, I have been creating content and generating campaign ideas for well-established brands (such as Mercedes-Benz and Gordon Ramsay Group), as well as working with start-up organisations looking to build relationships with new audiences (such as male cancer charity, One For The Boys).

    During my career, I have held many titles in the marketing sphere, including Copywriter, Content Manager, SEO Specialist, Editor, Project Manager, Content Strategist, Social Media Manager, Campaign Executive, Digital Marketing Manager, Event Manager, among many others. Through these varied roles, I have worked with content throughout different points of its lifecycle and can adapt to the needs and flow of the brand to create a connection with the audience.

    Here are just a few examples of how I could work with you… But don’t hesitate to also approach me with any other projects need help with:

    + Research and create Tone of Voice guidelines for your brand that will align with your audience and help you to really connect with them
    + Create engaging website copy - that's also SEO-friendly - or rework existing website copy to help boost site visits, while also resulting in more completed user journeys
    + Undertake site and content audits to provide recommendations for improved usability and user experience
    + Craft captivating copy and concepts for both online and offline channels - such as blogs, leaflets, posters, product catalogues, social media, email newsletters, and event literature
    + Develop content and social strategies to help promote the brand through effective campaigns and meet KPIs
    + Help you manage your website through content management systems - as well as creating any new sections/pages needed, and updating any outdated content

    Everybody works in different ways, so I’m always keen to find the best way to work with you and collaborate on a project – so I am flexible with hours and rates. I am happy to connect either via message, email, or on the phone to discuss any projects you have that I may be able to help you with.

      4.9
      (17)
      £25
      /hr
    Contact

    Skills

    proofreadingsocial media marketingcontent writingCopywritingmarketing writingcontent managementcontent strategydigital marketingsearch engine optimization writing (seo writing)social media strategy

    Insights

    Freelancer Buyer
    Projects listed
    1
    Freelancers worked with
    1
    Last active
    Feb 16 2021
    Response time
    within two days

    Insights

    Freelancer Buyer
    Projects worked on
    15
    Buyers worked with
    11
    Last active
    Feb 16 2021
    Response time
    within two days

    Skills

    proofreadingsocial media marketingcontent writingCopywritingmarketing writingcontent managementcontent strategydigital marketingsearch engine optimization writing (seo writing)social media strategy

    Insights

    Freelancer Buyer
    Projects listed
    1
    Freelancers worked with
    1
    Last active
    Feb 16 2021
    Response time
    within two days

    Insights

    Freelancer Buyer
    Projects worked on
    15
    Buyers worked with
    11
    Last active
    Feb 16 2021
    Response time
    within two days
    Skills Insights

    Insights

    Freelancer Buyer
    Projects listed
    1
    Freelancers worked with
    1
    Last active
    Feb 16 2021
    Response time
    within two days

    Insights

    Freelancer Buyer
    Projects worked on
    15
    Buyers worked with
    11
    Last active
    Feb 16 2021
    Response time
    within two days
    Skills Insights
    proofreadingsocial media marketingcontent writingCopywritingmarketing writingcontent managementcontent strategydigital marketingsearch engine optimization writing (seo writing)social media strategy
    • Reviews
    • Purchases
    • Endorsements
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    Website Copy Rewrite
    • Darrenby Darren A.
    • Posted: 27 Sep 2019
    • 7
    • 14 Oct 2019 Darren A.
      Darren A.
      London, GB

      Emma took on a brief to rewrite the copy for our website, she quickly got to grips with what we needed and delivered very quickly. Fantastic service.

    Website Proof Read With Copywriting Edits - Social Media Influencer Agency
    • Markby Mark J.
    • Posted: 1 Feb 2019
    • 7
    • 27 Mar 2019 Mark J.
      Mark J.
      London, GB

      Super reliable and very knowledgable around digital marketing.
      A pleasure to work with as always!

    • 01 Mar 2019 Mark J.
      Mark J.
      London, GB

      Always a pleasure working with Emma. She always delivers!

    • Show more feedback (2)
    Design ebrochure + content/ proof revise and add
    • Marlonby Marlon S.
    • Posted: 25 Jul 2018
    • 4
    • 14 Aug 2019 Marlon S.
      Marlon S.
      London, GB

      Perfect Job, Emma is definitely good at what she does, you will not be disappointed with her work. very happy with the outcome.

    • 31 Oct 2018 Marlon S.
      Marlon S.
      London, GB

      Perfect- Emma always provides 5-star service and always completes the work before deadlines.

    • Show more feedback (1)
    Data collection on tradeshow exhibitors
    • Markby Mark P.
    • Posted: 31 Jul 2018
    • 8
    • 30 Aug 2018 Mark P.
      Mark P.
      Steinhausen, CH

      Great quality work, high attention to detail and highly diligent. Highly recommend.

    Copy for Brochure
    • Katby Kat F.
    • Posted: 15 Aug 2018
    • 1
    • 29 Aug 2018 Kat F.
      Kat F.
      London, GB

      Great and fast response

    Content writing
    • Svetlinby Svetlin Y.
    • Posted: 10 Jul 2018
    • 7
    • 17 Jul 2018 Svetlin Y.
      Svetlin Y.
      Wanstead, GB

      I am so glad of the work and effort Emma did to produce in short time schedule on Excellent fresh content for my project, based on this fact She is 10 out of 10.

    Entry Level Writing Position for Not for Profit
    • Hannahby Hannah B.
    • Posted: 18 May 2018
    • 9
    • 03 Jul 2018 Hannah B.
      Hannah B.
      Manchester, GB

      Fantastic again, Emma is very reliable and an excellent writer

    • 03 Jul 2018 Hannah B.
      Hannah B.
      Manchester, GB

      Emma is fantastic. She has been so helpful, is a talented writer, quick delivery and we will definitely use her again

    • Show more feedback (1)
    Content Writer for Company Brochure/Presentation Decks
    • MSTby MST 0.
    • Posted: 21 Apr 2018
    • 6
    • 08 May 2018 MST 0.
      MST 0.
      Delhi, IN

      It was a great working experience with Emma. She was really quick to understand our requirements and delivered exactly what we were looking for. She was very patient, gave valuable suggestions and always willing to incorporate feedback to get the desired output. Thanks Emma!!

    Write copy for app update communication
    • Tobyby Toby W.
    • Posted: 16 Apr 2018
    • 5
    • 18 Apr 2018 Toby W.
      Toby W.
      London, GB

      Brilliant job!

    Website copy writer - insurance / energy / gas
    • Charby Char H.
    • Posted: 11 Apr 2018
    • 0
    • 13 Apr 2018 Char H.
      Char H.
      City of London, GB

      Emma is an amazing copywriter! Adapted really quickly to the tone of voice to produce snappy and active copy. Turnaround various pages in no time at all and definitely would recommend. Thanks Emma x

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