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    Anna Lee

    Anna Lee

    Copywriter, writer & freelance journalist

    London, United Kingdom

    Hello. I\'m a copywriter with over 5 years\' experience working for some of the UK\'s most-loved and biggest brands. The way I see it, there\'s no one size...Read moreHello. I\'m a copywriter with over 5 years\' experience working for some of the UK\'s most-loved and biggest brands. The way I see it, there\'s no one size fits all approach when it comes to words. Thats why I treat every brief with the care it deserves, and a completely fresh way of thinking. So whether it\'s simplifying the \'techy\' world of broadband, or persuading consumers that they just have to have a new sofa, I\'m a copywriter who\'s able to bring messages to life using personality and a consistent tone of voice.

    Area Covered: London
    Work Experience Summary: Virgin Media
    Copywriter: December 2007 to June 2010
    At Virgin it\'s about doing things differently. So that means shaking up the traditional customer-company relationship. Within the in-house studio, I was responsible for producing a huge variety of copy, always delivered in the distinctive, cheeky Virgin tone of voice. A typical day in the life could include concept development, web copy, DM, POS, product naming, editorial, creative brainstorming, coaching other teams and agencies in the Virgin tone of voice, the odd tweet... all sorts of stuff!

    Johnlewis.com
    Content Producer: June � December 2007
    Online and customer marketing writer for interiors, beauty and fashion. Most of my work here involved producing punchy, informative copy in the knowing John Lewis style for johnlewis.com. Plus POS and other instore material for John Lewis branches. I also managed and wrote the (rather hefty) seasonal Home catalogue, working closely with our agency John Brown.

    Woolworths
    Online Copywriter: Freelance October 2006 to June 2007
    Produced the company\'s first brand style and tone of voice guidelines. For the most part, online sales and product copy, covering everything from toys to TVs, kids\' clothes to chocolate!

    Tonic Advertising
    Account Executive/Copywriter: April to October 2006
    My time at this boutique agency meant I was also able to get some solid, high profile writing experience under my belt, and experiment with different tones of voice. Clients included high-end travel company, Bales Worldwide, and Hotel Chocolat.

    Habitat
    Marketing Executive/Copywriter: June 2004 � November 2005
    Managing campaigns soon turned into stealing copy work from our agency. Here\'s where I got my first break into copywriting, wrote my first DM and website copy, saw my first advertorial in print. I\'m very lucky to have got such great chances at a first job.

    Education Summary: Graduated in Journalism from the London College of Printing (now London College of Communication) in 2004.

      4.5
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    Freelance direct marketing copywriter
    • Ching-Harby Ching-Har W.
    • Posted: 12 Jul 2010
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    • 01 Aug 2010 Ching-Har W.
      Ching-Har W.
      London, GB

      Excellent - I would use Anna again.

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