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    Andrew Hinkinson

    Andrew Hinkinson

    Author, Copywriter, Editor

    Skipton, United Kingdom

    I have over two decades of copywriting, authorial and editing experience, working across a range of media - websites, newspapers, magazine and book publishing - as an author of...Read moreI have over two decades of copywriting, authorial and editing experience, working across a range of media - websites, newspapers, magazine and book publishing - as an author of a bestselling book, community and content manager, editor and journalist. I have an MA in Creative Writing from Manchester Metropolitan University.

    Through my business, The Copy Devil, I provide copywriting, ebook conversions and editing help to individuals and businesses of all shapes and sizes.

    I can help with ebook creation in all formats, providing one-to-one author assistance with everything from proofing and editing through to cover creation, EPUB standards compliance, font selection and uploading to digital retailers such as Amazon, Apple, Kobo and more. Advice for authors is also available, on how to approach the running of their social media accounts; how to conduct themselves publicly online; how to manage promotional activity; how to engage authentically with prospective readers; how to cope with and turn to your advantage any negatives, such as bad publicity and trolls.

    I am the author of a bestselling non-fiction book, Chickens As Pets, published by Spellbinding Media. Its website can be found at http://chickensaspets.uk.com and I undertake promotional activity around the title, including giving talks and appearing on local and national radio and TV.

    My skills include:

    • Social Media – Extensive multi-platform experience including Facebook, LinkedIn, Twitter, Google Plus. Developing engaging content and news stories for customers, businesses and internal stakeholders. Extending brand personalities online, building and nurturing relationships with user communities through insight and interaction. Consulting work on how to incorporate Web 2.0 functionalities into business operations to generate interest, add value, create new revenue opportunities and secure customer loyalty.

    • Content Management - Responsible for content across customer-facing websites including http://jctbuilding.co.uk, http://www.daisygroupplc.com, http://cardprocessing.co.uk, http://meetupcall.com. Services range from site development and content creation/sourcing to ongoing nurture contracts to ensure optimal SEO copy, registration with relevant web directories, consultation and advice on how to use new content to maintain and build an online presence.

    • User experience - Responsible for maximisation of digital engagement; facilitate creative workshops focusing on client experience. Identifying target demographic using the right tone and language to attract and retain specific audiences while ensuring the customer journey is always coherent, transparent, flexible, confidence-inspiring and technologically robust across a variety of mobile and static operating systems, apps and browsers.

    • SEO, Analytics and Insight – Writing authentic, believable copy that incorporates relevant and popular keyword terms. Use of Google Analytics to ascertain and improve upon what is being read, how many visitors are reading it, time spent on the page, jumping in points, conversion rates. Use of Google Adwords to ensure the most searched-for words and phrases during any given time period are deployed.

    • Print and E-Marketing – Use of MailChimp and other distribution systems to produce marketing emails, flyers, brochures, policy documents and press releases. Co-branded promotional pages and activities with other companies where there are shared benefits. Generating positive brand awareness through support and sponsorship of charity fundraisers with news stories, interviews and calls to action whereby charities secure generous bulk discounts on products in return for brand recognition in their own materials. Traditional marketing tie-ins such as festival appearances and newspaper features with awareness of these promoted through digital channels as well.

    • Digital Marketing – Provide input into the development of digital strategy, responsible for traffic generation; cross-channel integration/channel management; significant rise in referrals from search, social media and partner networks.

    • Clients include - Spellbinding Media, The Entrepreneur Channel, JCT Building and Construction, Daisy plc, meetupcall.com, cardprocessing.co.uk, Mojo (HK) Ltd.

    • Technical Skills - MS Word, Wordpress and other CMS packages, cross-platform dexterity (OSX and Windows), Photoshop, Quark, Pages, iBooks Author, iTunes Producer, able to put together digital books in iBooks, ePub and .mobi formats.

    Area Covered: UK
    Company Name: The Copy Devil
    Industry: Media
    Employees: 1


    Work Experience
    -----------------

    Summary: Over the past 15+ years I've written for a huge variety of employers, brands, clients, websites and print publications, including:

    Daisy PLC
    Fancy Dress Outfitters
    Cardprocessing.co.uk
    Meetupcall.com
    Mojo (HK) LTD
    Suite101.com
    Home Farmer
    Disco XT
    Orange
    The Bag Lady UK
    London Fire and Emergency Planning Authority
    12Snap
    Goldfish Credit Card
    DOBEDO AB (Swedish language Ã’¢ï’¿’½ï’¿’½ Google Translate)
    DIGIT magazine (now Digital Arts)
    Attitude magazine
    PC Friendly partwork magazine
    Oxford and Cambridge Boat Race
    Metrosexual Health
    Beefeater Gin
    Planet Patrol
    RAC
    Boyz magazine
    The Pink Paper
    Lowdown magazine
    Telewest
    QVision magazine
    Wallpaper fashion magazine

    Job Title: Web Designer/Copywriter
    Company: JCT Building & Construction
    Description: Production of company website, including all design and copywriting plus arrangement of hosting, domain name registration and technical support.
    From:04/Apr/2011 To:08/Apr/2011

    Education Summary: MA Creative Writing
    BA (Hons) English & Theatre Arts
    London College of Printing sub-editing certification

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    ebook writingeditorialsocial media writingresume (CV) writing
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    Soical Media Business Success Stories freelance journalist/writer
    • Simonby Simon V.
    • Posted: 7 Mar 2011
    • 4
    • 06 Apr 2011 Simon V.
      Simon V.
      Camberley, GB

      Thanks Andrew - hopefully I've figured this out okay and you'll get the 1st payment okay!
      Re feedback we are still going through the 40+ articles we have had submitted - one thing the boss is after though is any 'real date' on figures - i.e. Has social media contributed to sales and turnover - by how much - any figures re % or income would be great? Simon

    • 05 Apr 2011 Simon V.
      Simon V.
      Camberley, GB

      Thanks Andrew - hopefully I've figured this out okay and you'll get the 1st payment okay!
      Re feedback we are still going through the 40+ articles we have had submitted - one thing the boss is after though is any 'real date' on figures - i.e. Has social media contributed to sales and turnover - by how much - any figures re % or income would be great? Simon

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