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    Alison Belsham

    Alison Belsham

    Highly experienced B2B copywriter

    London, United Kingdom

    Experienced freelance copywriter for a wide range of corporate clients, specialising in corporate websites and white papers, social media campaigns, blog posts, LinkedIn Pulse...Read moreExperienced freelance copywriter for a wide range of corporate clients, specialising in corporate websites and white papers, social media campaigns, blog posts, LinkedIn Pulse posts and marketing automation content.

    So why should you come to me for your content needs? Let's consider the nature of successful online content.

    How much value do you place on intangibles? It's a difficult question. There are three intangibles that give your business a large part of its value—the skillset of your people, the goodwill of your customers and your online content.

    I suspect that last one surprised you. But it makes sense. Today, marketing has moved online. And, for smaller brands in particular, this has levelled the playing field. You might not be able to afford a primetime TV ad, but nurturing your online presence to build good customer relationships is certainly within your reach. However, you'll need to understand what your potential clients are looking for online and how to add value to your interactions with them. A simple sales message can be a big turn-off. You need to inform and entertain to gain their trust—and only once that trust has been established can you start talking to them about what you can do for them.

    So what does this mean in practical terms? It means that every piece of content you post needs to pull its weight in terms of delivering something that your target audience will perceive as having value.

    Inform, educate, entertain. Then sell.

    Believe me—it works.

      4.8
      (20)
      £40
      /hr
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    articlesales lettersCopywritingjournalismletter writingmarketing writingblog writingsalesmansearch engine optimization (seo)search engine optimization article (seo article)

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    articlesales lettersCopywritingjournalismletter writingmarketing writingblog writingsalesmansearch engine optimization (seo)search engine optimization article (seo article)

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    Projects worked on
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    Buyers worked with
    19
    Last active
    Mar 29 2022
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    Mar 29 2022
    Response time
    within a few hours

    Insights

    Freelancer Buyer
    Projects worked on
    21
    Buyers worked with
    19
    Last active
    Mar 29 2022
    Response time
    within a few hours
    Skills Insights
    articlesales lettersCopywritingjournalismletter writingmarketing writingblog writingsalesmansearch engine optimization (seo)search engine optimization article (seo article)
    • Portfolio (7)
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    Copywriter
    • Joyceby Joyce L.
    • Posted: 24 Mar 2016
    • 2
    • 12 May 2016 Joyce L.
      Joyce L.
      London, GB

      Excellent copywriting skills, understood brief and delivered swiftly.

    PPC / Adwords / SEM Copywriter
    • Simonby Simon B.
    • Posted: 3 Mar 2016
    • 1
    • 08 Mar 2016 Simon B.
      Simon B.
      London, GB

      Great, we are planning on using Alison again

      Alison B.
      Alison B.

      Thanks!

    SEO optimised copywriting
    • Ryanby Ryan M.
    • Posted: 1 Sep 2014
    • 4
    • 18 Sep 2014 Ryan M.
      Ryan M.
      Bedford, GB

      Excellent work, easy to deal with, very accommodating, will use again.

    Domino printing social activity
    • Duncanby Duncan M.
    • Started: 13 Jan 2014
    • 17 Jan 2014 Duncan M.
      Duncan M.
      Huddersfield, GB

      Interpreted the brief well and created a compelling and well understood set of copy to the specific requirements. Obviously an experienced copywriter with real nous for her subject matter

    I need additional SEO optimised content created for an existing web site
    • Richardby Richard H.
    • Posted: 21 Oct 2013
    • 0
    • 12 Dec 2013 Richard H.
      Richard H.
      Yeovil, GB

      Alison took a very minimal brief and quickly produced some great web content. Would definitely use again.

    Creative Press Release
    • Peterby Peter B.
    • Posted: 11 Jun 2013
    • 0
    • 12 Jun 2013 Peter B.
      Peter B.
      Leeds, GB

      Alison was efficient and the first draft was also the final draft! Will most likely use again and will even recommend her, thanks again Alison.

    Write a healthy eating plan for UK parents to avoid their children becoming obese
    • Grahamby Graham R.
    • Posted: 5 Oct 2012
    • 0
    • 15 Nov 2012 Graham R.
      Graham R.
      Richmond, GB

      Alison did a fantastic job against a very tight deadline. Great content, explained in a way that a non technical person can understand.

    Seeking experienced sales copy writer/marketer to write the heading and content
    • Neilby Neil O.
    • Posted: 23 Jun 2012
    • 2
    • 13 Nov 2012 Neil O.
      Neil O.
      London, GB

      It was a pleasure working with Alison. I look forward to working with her again.

    Copy edit a supplement going into a newspaper
    • Stephenby Stephen C.
    • Posted: 4 Oct 2012
    • 1
    • 11 Oct 2012 Stephen C.
      Stephen C.
      London, GB

      Alison did a perfect job. Really good quality work done very promptly. I look forward to working with her again.

    Company profile and marketing letter
    • Nirmalaby Nirmala R.
    • Posted: 19 Jun 2012
    • 1
    • 30 Jul 2012 Nirmala R.
      Nirmala R.
      Crawley, GB

      I am extremely pleased with Alison's work. Very Professional and Prompt.

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