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    Trish Elms

    Trish Elms

    Writer, web copy writer, editor, blogger

    Glasgow, United Kingdom

    Excellent written and oral communicator. Cross-functional expertise in writing, research, publication and distribution of communication products. Knowledgeable of numerous content...Read moreExcellent written and oral communicator. Cross-functional expertise in writing, research, publication and distribution of communication products. Knowledgeable of numerous content management systems (CMS) and social media (Twitter, Facebook, Blogs). Search Engine Optimisation (SEO) aware. Adaptable, able to multi-task, work under pressure and meet strict deadlines. Personable, innovative and dedicated.

    Area Covered: Glasgow
    Work Experience Summary: Scottish Refugee Council, Information Officer

    •Project managed extensive redevelopment of Scottish Refugee Council website resulting in comprehensive, widely used site. Oversaw team of three, assigned tasks, progressed work schedules, developed and vetted copy, all under strict deadlines

    •Regularly contributed to our social media platforms (twitter, facebook, blog), linking with our web activity to increase brand awareness, promote our work and network with people in a more interactive way

    •Conducted extensive audit of our client information to develop strategies for planning, providing and managing information to meet current and anticipated needs of our service-users. Spearheaded organisation-wide change in the way we produce client information

    •Wrote and sourced print and online information for our clients, in appropriate tone, formats and diverse languages. This supported one of our key strategic aims to provide highly accessible information to refugees in Scotland

    •Effectively worked across teams internally and identified, fostered and developed key external relationships with other agencies, translators, designers and printers

    Scottish Enterprise, Web Copywriter
    (Content Developer/Publisher)

    •Under strict deadlines, structured navigational design, tested and developed web content: researched, wrote and edited online copy, for Scotland Europa, the Scottish Offshore Achievement Awards and the successful, high-profile re-launch of the Scottish Enterprise website

    •Liaised with senior industry experts, tactfully negotiated finalisation of content to ensure it met established design standards, applied accessibility and plain language guidelines

    •Co-facilitated web workshops designed to help clients improve their website according to a task-based approach, which identified web users and their respective needs (roles and tasks), maximising web optimisation and usability

    Learning and Teaching Scotland, Glasgow, Scotland
    Communications Officer, Curriculum for Excellence (CfE)

    •Implemented a range of communication activities to promote CfE

    •Wrote, developed and sourced copy for materials related to CfE such as e-bulletins, email campaign, newsletters and the website

    •Co-ordinated promotional activities including focus groups and special events such as the first CfE seminar for publishers

    Blueprint Media Public Relations, Business Writer

    •Produced content for websites, advertising, magazines, brochures, newsletters in a B2B and consumer capacity, representing such clients as French Duncan Accountancy, House for an Art Lover and Lambhill Court Care Homes Limited

    •Researched and wrote articles under clients’ by-line for national publications including The Scotsman, The Herald and The Evening Times

    •Wrote media briefs, case studies, award nominations, business speeches, press releases and developed advertorial concepts and content, under strict deadlines





    Education Summary: EDUCATION:

    Sheridan College, Oakville, Ontario, Canada 1996 - 1997
    Journalism Diploma (Honours)

    Acadia University, Wolfville, Nova Scotia, Canada 1993 - 1996
    Bachelor of Arts, English (major), Sociology (minor)

    TRAINING:

    Seach Engine Optimisation (SEO) / Google analytic training Jan 2010
    Innovation Digital, Glasgow
    Keyword research techniques, SEO strategies and how to monitor them,
    Website performance harnessing the power of social networking

    Social Media training, Blether Media, Glasgow Sept 2010
    Understand social media, develop strategies and measurable objectives



    Crisis? What Crisis?’ Training Institute of Public Relations (CIPR), Aug 2007
    Edinburgh, Scotland (1/2 day course) - Communications role in
    a crisis situation • preparing timely, appropriate communications
    during major incidences

    Writing for the web (2 day course), Conker House, Glasgow, Scotland June 2007
    -How to write effective web content

    Adobe Frame Maker design certificate Cimidi certified adobe trainers, March 2001
    Ottawa, Ontario, Canada

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