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    Sophie G.

    Sophie G.

    Freelance Writer (Fashion, Home Interiors, Beauty, Wellness & Lifestyle...

    Manchester, United Kingdom

    English speaking

    Hello, my name is Sophie and I help fashion, home interiors, beauty and lifestyle brands build strong customer connections by creating inspirational web content. This involves...Read moreHello, my name is Sophie and I help fashion, home interiors, beauty and lifestyle brands build strong customer connections by creating inspirational web content. This involves crafting beautiful brand stories, captivating web copy and authentic health, wellness and lifestyle content. But hey - I can write about anything if you want me to!

    Why choose me? I have 15 years+ experience in creating compelling web content, such as colourful brand stories, inspirational landing pages and vibrant product/service descriptions for an array of online companies.

    I aim to inspire, captivate and inform the reader with my writing. I understand content creation isn’t just about selling a product but nurturing a community with your readers by creating trust, authenticity and connection.

    From crafting imaginative stories around products and services to creating shareable lifestyle content, my writing is always fresh and inspiring, whilst staying informative. SEO is no problem, I can blend keywords into my content whilst keeping the rhythm of the text natural and fluid.

    So I’ve got writing skillz. How does this help you?

    Authentic, educational and interesting content helps to:

    • Create a strong brand identity
    • Exposure for the website
    • Inspire customer interactions
    • Generate more sales
    • Build a loyal community

    Oh, and one more thing. My writing has BAGS of personality. Because, all the stories, solutions, benefits and valuable information in the world ain’t gunna hook a customer in if it’s B O R I N G. I mean, that’s the point of a copywriter, right? To make things interesting.

    Don’t take my word for it though. I’ll let my portfolio do the rest of the talking. If you like what you see, do get in touch!

    Sophie x



    Areas Covered: Writing, Copy Writing, Blogging, SEO, Fashion, Music, Lifestyle, Home Interiors, Wellness



    Work Experience
    -----------------
    2009 – 2022 Copywriter/Blogger For Wellness, Lifestyle, Fashion, Beauty, Home Interior & Travel Brands

    WEBSITE CONTENT:

    Creating engaging, authentic and inspirational articles for wellness, fashion, home interior, lifestyle, beauty and travel brands.

    By crafting captivating, empathetic and relatable content, my writing has helped brands develop strong connections, die-hard trust and positive communities with their customers. In turn, the brands’ bounce rates lowered whilst Google rankings, visibility, conversion rates and click through rates increased. Boom.

    *All my writing is organically and beautifully blended with SEO when required*

    CREATIVE PRODUCT DESCRIPTIONS:

    Writing sparkling and multifaceted product descriptions designed to grab the customer's attention and inspire a sale. All descriptions include:

    • Enticing details of the product’s features such as colours, fabric and design
    • Benefits of the product explained in sensory language, helping the customer to visualise how it feels to own the product
    • How the product is synonymous with a certain trend/style
    • Inspiration on how to style/use the product
    • Organically placed keywords and SEO

    BRAND STORIES

    Ahhh my favourite type of project. I LOVE bringing brand stories to life. I do this by transforming your brand’s history into colourful and captivating stories that communicate emotively to customers.

    Working with companies to understand their products, ethos, aims and target audience, I’ve helped brands gain BAGS of personality and develop a strong online presence.

    Companies worked with include Minnetonka, Birkenstock, Boohoo Magazine, LYRA Swim, BioEffect, The Natural Shoe Store, Global Luggage, Charles Ford, Simple Shoes and Noa and Nani.


    2010 – 2013 Freelance Journalist & Image Researcher

    Writer and image researcher for local publications: Didsbury Magazine and Manchester Evening News. Contributing articles on various subjects including fashion, event guides, home interiors, beauty and lifestyle.



    Education
    -----------------

    Degree: 1st Class
    Field of Study: Fashion Marketing
    University / College: Manchester Metropolitan
    From: 01/Sep/2005 To:12/Jun/2008

      5.0
      (25)
      £75
      /hr
    Contact

    Skills

    product descriptioncontent writingCopywritingcreative writingchildren writingfashion writinglifestyle writingmusic writingblog writingeditorial +5
    newsletter writingsocial media writingadobe photoshopresearch writingsearch engine optimization (seo)

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    newsletter writingsocial media writingadobe photoshopresearch writingsearch engine optimization (seo)

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    • Portfolio (17)
    View All (17)
    • Reviews
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    Hide feedback
    Furniture / Interior Design Content Writer Required
    • Daleby Dale B.
    • Posted: 19 May 2021
    • 12
    • 21 Jul 2021 Dale B.
      Dale B.
      Saint Helier, JE

      excellent writer

    Blog Creation
    • Farhanby Farhan M.
    • Posted: 6 Apr 2021
    • 0
    • 18 May 2021 Farhan M.
      Farhan M.
      Sutton, GB

      Great work Sophie :)

    • 10 May 2021 Farhan M.
      Farhan M.
      Sutton, GB

      Excellent work as usual

    • Show more feedback (1)
    Journalist for sustainable furniture designer press pack
    • Antoniaby Antonia G.
    • Posted: 26 Mar 2021
    • 3
    • 06 Apr 2021 Antonia G.
      Antonia G.
      London, GB

      delighted with the speed and creative content of her work a joy to work with - and will look forward to doing more work with Sophie and we and when we start to grow

    Travel - Content Writing - Audience 18-30 year olds
    • Craigby Craig T.
    • Posted: 7 Mar 2021
    • 9
    • 15 Mar 2021 Craig T.
      Craig T.
      Manchester, GB

      Sophie was great to work with and delivered in prompt time.

    Website Content
    • Wasifby Wasif M.
    • Posted: 1 Mar 2021
    • 0
    • 26 Mar 2021 Wasif M.
      Wasif M.
      Windsor, GB

      Once again an excellent service by Sophie. I was pleasantly surprised with her dedication and interest in the project, asking questions before writing the content. We will be contacting her again for our upcoming projects.

    • 10 Mar 2021 Wasif M.
      Wasif M.
      Windsor, GB

      Great service and quick turnaround by Sophie. Excellent work. We will be contacting her again for future projects

    An article 150 words
    • Rubanaby Rubana G.
    • Posted: 26 Oct 2016
    • 0
    • 22 Nov 2016 Rubana G.
      Rubana G.
      Riyadh, SA

      Sophie was fantastic, I highly recommend her.

    Writing product descriptions for my furniture/home decor products
    • Peterby Peter S.
    • Posted: 23 May 2016
    • 2
    • 15 Mar 2017 Peter S.
      Peter S.
      Shrewsbury, GB

      Wonderful, as always :-)

    • 13 Feb 2017 Peter S.
      Peter S.
      Shrewsbury, GB

      Wonderful, as usual!

    • Show more feedback (2)
    Web content for online store
    • Kristineby Kristine B.
    • Posted: 27 Aug 2015
    • 0
    • 21 Sep 2015 Kristine B.
      Kristine B.
      City of London, GB

      As usual Sophie has exceeded all my expectations! Thank you so much :)

    • 01 Sep 2015 Kristine B.
      Kristine B.
      City of London, GB

      Sophie is fantastic!!! She's done amazing job!!! Thank you :)

    Fashion Copywriter
    • Charlotteby Charlotte P.
    • Posted: 6 Jul 2015
    • 0
    • 23 Jul 2015 Charlotte P.
      Charlotte P.
      City of London, GB

      Sophie did a great job - speedy and well written!

    Creative Copywriting
    • Jasmineby Jasmine V.
    • Posted: 27 May 2015
    • 0
    • 03 Jun 2015 Jasmine V.
      Jasmine V.
      City of London, GB

      Jasmine V.MON 6:14PM
      Very happy with the fast and cleverly written content Sophie wrote for my webpage. Highly recommended!

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