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    Technology & ProgrammingWriting & TranslationDesignDigital MarketingVideo, Photo & ImageBusinessMusic & AudioMarketing, Branding & SalesSocial Media
Technology & ProgrammingWriting & TranslationDesignDigital MarketingVideo, Photo & ImageBusinessMusic & AudioMarketing, Branding & SalesSocial Media
Nicola Ray

Nicola Ray

Technology Marketing Consultant | Founder of Modern Media

Wandsworth, United Kingdom

Nicola is a highly motivated strategic marketing and digital specialist, with 10+ years experience delivering digital solutions. With a passion for the ever-changing technology...Read moreNicola is a highly motivated strategic marketing and digital specialist, with 10+ years experience delivering digital solutions. With a passion for the ever-changing technology marketplace, Nicola focuses on helping technology businesses succeed using digital marketing. Getting your technology brand and expertise in front of your potential buyers is what she does best, whether the solution is content marketing, demand generation, lead nurturing, sales conversion strategy or an end-to-end marketing plan.

Currently Director for a technology marketing consultancy specialising in digital marketing and SEO for the technology sector. Previously the client lead (Senior Account Director) in a creative digital agency working across B2B and B2C clients. Technology clients have included Sky.com, BT Yahoo and FT.com, and B2B clients include Virgin, InterContinential Hotels Group and Eurostar.
* Working with technology businesses to determine, develop and implement their wider marketing strategy
* Identifying and driving marketing strategy in line with business and sales objectives
* Developing relationships through eCRM (email marketing and social media)
* Increasing sales through customer acquistion and lead generation
* Managing complex client requirements crossing technical and marcoms tasks
* Website optimisation and SEO

Area Covered: Bristol, United Kingdom


Work Experience
-----------------

Job Title: Technology Marketing Consultant
Company: Modern Media
Description: Focusing on technology marketing across B2B and B2C markets. Specifically:
- Understanding the technology buyer
- Branding in the technology sector
- Lead generation and nurturing
- SaaS conversion strategies
- Content marketing
- Consumer technology acquisition and retention
- Search engine optimisation strategy and implementation
- B2B social networking strategy and implementation
From:01/Jan/2008

Job Title: Senior Account Director
Company: AKQA
Description: As an account lead, my responsibilities included overseeing digital strategy for clients, the development of that strategy and ensuring a high quality end product as well as leading the client and direction of the £3m account.
From:01/May/2007 To:01/Jan/2008

Job Title: Account Director
Company: AKQA
Description: As an Account Director working in the Digial Advertising Team, my role was to deliver online acquisition campaigns for Coca-Cola and InterContinental Hotels Group. Highlights include viral campaigns for Coca Cola during the 2006 Football World Cup, a viral video with Wayne Rooney (which was featured on prime time ITV news) and developing the strategy for an eCRM programme for InterContinental Hotels Group business customers.
From:01/Apr/2005 To:01/Sep/2006

Job Title: Account Director
Company: Proximity London
Description: During this time, my career developed as an Account Manager to an Account Director across print and digital clients including Eurostar, FT.com and BT Yahoo. Highlights include working with the Strategic Planner to define an eCRM strategy for Eurostar and BT Yahoo, and the global launch of FT.com subscription.
From:01/Jul/2001 To:01/Apr/2005

Job Title: Account Executive
Company: Advertising Principles
From:01/Jul/2000 To:01/Jul/2001



Education
-----------------

Degree: Post Graduate
Field of Study: Direct Marketing Diploma
University / College: The Institute of Direct Marketing
From:01/Jan/2000 To:01/Jan/2001

Degree: BA(Hons)
Field of Study: Communications with Management
University / College: University of Leeds
From:01/Jan/1997 To:01/Jan/2000

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