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    Sohna Ravindran

    Sohna Ravindran

    AdWords/PPC Account Manager with 8 Years Experience

    Sunnyvale, TX, United States

    I've worked for 8 years as a PPC specialist- 5 years as a Senior Account Manager and an Optimization Specialist in Google and have been working for the last 3 years as a Freelance...Read moreI've worked for 8 years as a PPC specialist- 5 years as a Senior Account Manager and an Optimization Specialist in Google and have been working for the last 3 years as a Freelance PPC Specialist. I've dealt with Google AdWords clients from all over the world, with varying budgets, so I'm very flexible in my approach and make sure that my work is customized to each client. I've handled a variety of portfolios from different verticals such as media and entertainment, education, retail, tech, health, travel, finance and many more.

    I have a very thorough and in-depth knowledge of setting up accounts, campaigns and ad groups and optimizing structures, keywords and ads to get the best results in the search network as well as the display network. I'm very adept at using Google's tools as well as other internet research tools to help build a highly cost-effective account.


    Area Covered: Remote


    Work Experience
    -----------------

    Summary: I worked in Google for 5 years and am currently working as a freelancing PPC specialist. I have worked with a variety of clients to enable their websites and ads to perform well on Google's sponsored links and Google's vast content network. I use various online research sites to determine the market needs and have also used facebook and youtube to promote the sites.

    Job Title: Freelancing as a PPC/SEM Specialist
    Company: Freelance Sites
    Description: -Worked with clients from different verticals to create, optimize, refine and manage their accounts
    -Received 5 star reviews for excellent and efficient work performed
    From:01/Oct/2010

    Job Title: Senior Account Manager
    Company: Google
    Description: Provided in-depth consulting and issue resolving services to a portfolio of premium strategic clients
    Provided clients with an understanding of vertical and competitive trends to help day to day management of accounts as well as long-term strategic planning
    Mentored and trained team members on proposal development and strategy implementation
    Developed overall team portfolio strategy and timelines
    From:01/May/2010 To:01/Jul/2010

    Job Title: Account Manager
    Company: Google
    Description: -Worked as strategic partner with clients by conducting analysis of industry, cost-benefit analysis and proposal development
    -Conducted deep data analysis of account structures, campaigns, keywords, ad texts and landing pages on regular basis
    -Developed and executed account and campaign strategy to meet client CPA requirements and ROI goals
    -Developed on-going creative strategies for search and display marketing
    From:01/Jul/2008 To:01/May/2010

    Job Title: Optimization Specialist
    Company: Google
    Description: -Created themed campaigns and ad groups and optimized existing ones for US, Singaporean and Australian clients
    -Created ad copy and list of highly relevant keywords
    -Performed post optimization analysis every 2 weeks and tweaking accounts as needed
    From:01/Jan/2007 To:01/Jan/2008

    Job Title: Customer Service Representative
    Company: Google
    Description: -Handled queries from clients in a friendly, approachable manner from a range of topics including how best to increase their presence on the web
    From:01/Jan/2006 To:01/Jan/2007

    Job Title: AdWords Representative
    Company: Google
    Description: -Edited ad copy to ensure ads were grammatically correct, appropriate and followed all Google policies, thus enabling them to show on Google.com and other content partners
    From:01/Jan/2005 To:01/Jan/2006

    Education Summary: Post Graduate Degree in Journalism and New Media from Indian Institute of New Media and Journalism, Bangalore, India, 2004-2005
    Bachelor Of Commerce, SN College, Kannur, India, 2000-2003

      5.0
      (34)
      £18
      /hr
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    adwordssocial media marketingmicrosoft powerpointsearch engine marketing (sem)
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    Audit your Google AdWords account, and send a detailed proposal to improve ROI
    Audit your Google AdWords account, and send a detailed proposal to improve ...
    $40
    • Posted: 12 Aug 2015
    • 100% Positive
    • Sold: 9
    • 4
    • 19 Nov 2015 Dave A.
      Dave A.
      Hagerstown, MD, US

      good

    • 15 Aug 2015 Dave A.
      Dave A.
      Hagerstown, MD, US

      good suggestions, perhaps more detils on keywords would have been helpful

    • Show more feedback (4)
    Adwords - Digital Marketing Strategy
    • Alexby Alex L.
    • Posted: 5 May 2015
    • 1
    • 05 Aug 2015 Alex L.
      Alex L.
      Lutherville, MD, US

      Sohna did great - will definitely use again!

    Ad words campaign creation and management
    • Meghnaby Meghna P.
    • Posted: 30 Oct 2014
    • 1
    • 05 Feb 2015 Meghna P.
      Meghna P.
      London, GB

      Sohna is a pleasure to work with - very friendly, knowledgeable and professional. She explains things clearly and has demonstrated results on our campaign in a short time. Would highly recommend

    PPC account specialist
    • Paulby Paul S.
    • Posted: 12 May 2014
    • 0
    • 02 Jun 2014 Paul S.
      Paul S.
      Reading, GB

      Well done!

    PPC (Multiple) Campaign Manager
    • Jasonby Jason C.
    • Posted: 28 Oct 2013
    • 1
    • 14 Jan 2014 Jason C.
      Jason C.
      Milwaukee, WI, US

      Sohna is definitely a pro when it comes to PPC. She added great strategy and gave solid advice.

    Adwords consulting
    • Paulby Paul S.
    • Started: 17 Sep 2012
    • 23 Dec 2013 Paul S.
      Paul S.
      Costa Mesa, CA, US

      Thanks

    • 15 Nov 2013 Paul S.
      Paul S.
      Costa Mesa, CA, US

      Doing good

    • Show more feedback (6)
    Work on ppc site
    • Williamby William W.
    • Posted: 20 Jul 2012
    • 0
    • 19 Oct 2012 William W.
      William W.
      Manchester, GB

      Sohna, you were brilliant. Will be using you again for my ppc work if you have the capacity and availability! Thanks for a great job!

    Adwords Mangement
    • Ashleyby Ashley A.
    • Started: 4 Sep 2012
    • 08 Nov 2012 Ashley A.
      Ashley A.
      City of London, GB

      Continued work on our Google Campaign. Excellent work and progress in October, we are hoping for continued growth.

    • 07 Oct 2012 Ashley A.
      Ashley A.
      City of London, GB

      Great Work so far. Flipped our campaign around from a very bad month!

    Reduction of adwords costs
    • Blairby Blair C.
    • Posted: 4 Feb 2012
    • 0
    • 30 Apr 2012 Blair C.
      Blair C.
      Hull, GB

      Great again!

    Help with adwords
    • Osianby Osian M.
    • Posted: 23 Feb 2012
    • 0
    • 16 Mar 2012 Osian M.
      Osian M.
      Pwllheli, GB

      A pleasure to work with - very efficent and always polite

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