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    Charlotte Harper

    Charlotte Harper

    marketing and communications

    Bath, United Kingdom

    I am a highly skilled business marketeer and engagement expert, leading, planning and managing the end to end development and implementation of significant global and regional...Read moreI am a highly skilled business marketeer and engagement expert, leading, planning and managing the end to end development and implementation of significant global and regional marcomms projects. Responsible for a network of teams ensuring high performance, providing structured career development and successful mentoring.

    My objective • to adopt a macro view, translating business needs into accurate targeted campaigns, ensuring delivery of world-class functions to optimise business performance. I work with leading econometric agencies and with incumbent data platforms, analysing volumes of information to successfully plan effective market penetration mechanics and activities.

    Throughout any programme, I develop relationships with key colleagues and stakeholders across the nominated business and third party suppliers, ensuring customer focus and campaigns that meet ALL business requirements. Successfully manage relationships with key stakeholders enhancing involvement, knowledge performance, forming best practice understanding, allowing for continual improvement in the quality of communication and reviewing of campaigns. I am specifically elected to represent organisations, providing advice and influencing decisions at board level.

    I manage strict cost management centres and control of campaign budgets up to £24m, identifying, planning and implementing cost savings and improvements to campaign and business unit processes, continually identifying cost efficiencies across channel.

    To conclude, I am customer focused, having over the years built both an instinctive approach to matching customer wants with business propositions augmented through outstanding observation skills and complex data. I am, after years of creative marketing and communications, a robust strategic thinker • with a strong ability to shape strategy and convert into tactical execution in a fast moving market. Adopt a value-based business perspective, with a significant appreciation of commercial consequences of marketing decisions. Having been a consultant for several years now, I possess keen external business awareness • having an ability to focus competitively primed by experience of world-class organisational capability across a variety of industries, managing organisational change at a senior level across the globe.




    Area Covered: bath, bristol, swindon, reading, london, newport

    • £7
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