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    Karen Bacchus

    Karen Bacchus

    Marketing and Business Development expert

    London, United Kingdom

    Business Strategy. Partnership Marketing. Campaign advice and planning. Implementation of proven marketing techniques to drive growth. KPI setting. Best Practice setting. Customer...Read moreBusiness Strategy. Partnership Marketing. Campaign advice and planning. Implementation of proven marketing techniques to drive growth. KPI setting. Best Practice setting. Customer Segmentation and opportunity planning. Prioritisation and goal setting. Business Health Checks. Full Marketing Mix. Blue Chip experience within (Gillette, Duracell, Braun, Oral - B, Procter and Gamble, Amway, Alberto Culver, Diageo, Selfridges, Ferrari, ) Experience in B2B and B2C. Luxury and FMCG Sectors. International expertise.

    Area Covered: All areas including international


    Work Experience
    -----------------

    Summary: Partnership Marketing
    Marketing to drive results
    Goal setting and prioritisation
    Brand and Campaign Planning
    Customer segmentation and focus work
    Business Strategy
    International expertise
    Blue Chip and Commercial expertise( Diageo, Selfridges,Gillette, Procter and Gamble, Ferrari )
    CRM
    Luxury Marketing and FMCG
    Niche and premium sectors
    Strong presenter and motivator
    Stakeholder Management expert
    Training expertise
    Commercial Marketing Expertise
    Job Title: Lecturer Fashion Business
    Company: Istituto Marangoni
    Description: I have recently joined the team of part time lecturers at the leading Private Fashion Business School in London. I specialise in sharing Commercial Case Studies, and lecturing in Interpersonal Communications, Negotiation Techniques, and Professional Communications within the Fashion Retail and Luxury Lifestyle Sectors.
    From:01/Oct/2010

    Job Title: Marketing and Business Development Director
    Company: 73 dpi
    Description: I am currently working with a boutique Web Design, Web Development and Digital Marketing business providing support to SME`s and luxury brands. We provide consultancy services , development , implementation and maintenance of Websites and Digital Marketing Programmes to support Marketing strategies and drive relevant, quality traffic to your site.. Services include PPC, SEO, SEM, customer retention and acquisition strategies, affiliate marketing and Multi Media Services. We offer BIG BRAND expertise accessible and affordable to the SME market..
    From:01/Mar/2010

    Job Title: Global Marketing Manager
    Company: Quintessentially
    From:01/Jul/2009 To:01/Nov/2009

    Job Title: Strategic Partnership Manager Luxury Brands
    Company: Selfridges & Co
    Description: key tasks:
    Identify and generate revenue through strategic alliances with designer and luxury brand concessions,
    Increase spend and develop relationships with HNW Customer base
    Develop strategy for targeting tax free nations
    Develop marketing/promotional programmes for Selfridges storecard
    Develop and grow relationship with American Express.
    From:01/Aug/2008 To:01/Dec/2008

    Job Title: Global Business Development Manager Luxury Spirits
    Company: Diageo
    Description: Spearheaded a new role within the luxury spirits divsion of Diageo 'Reserve Brands' to develop strategic partnerships with other key luxury players to raise our brand equity on the luxury crcuit and generate incremental revenue streams globally.
    From:01/Sep/2004 To:01/Oct/2007

    Job Title: Strategic Partnership Manager
    Company: Diageo Global
    From:01/Jan/2004 To:01/Jan/2007

    Job Title: Founder
    Company: Linx London
    Description: Developed a premium lifestyle (social networking) concept online targeted to the stylish HNW Londoner focusing on the investment and expatriate community.

    Generated revenue streams through a programme of exclusive events and a corporate membership strategy.
    From:01/Apr/2003 To:01/Sep/2004

    Job Title: European Business Manager
    Company: Gillette
    Description: Managed Pan European launch of Duracell torches develping innovative lifestyle positioning across the range, demonstrating category leadership within this sector resulting in a change in consumer shopper behaviour. Incresaing revenue by 20%

    Developed lifestyle positioning platform for Kids toothbrushes across Europe re-shapping the category and re-defining consumer shopper behaviour. Increased revevenu +50%

    Managed world cup sponsorship Programme for Braun and Oral Care business

    Managed and streamlined agency rostas accross 5 core business units achieving 30 % reduction in fees.
    From:01/Sep/1999 To:01/Mar/2003

    Job Title: Senior Communications Manager Europe
    Company: AMWAY
    Description: Managed European launch of :
    Sin Care
    Cosmetics
    Hair Care
    Fragrances
    Sponsorship link with fashion, model endorsement, industry ambassadors
    From:01/Jul/1994 To:01/Sep/1997

    Education Summary: BA (HONS) Business Studies
    CIM Diploma
    Train The Trainier
    Creative Training Techniques
    Diageo Way Of Building Brands

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