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    Jeetesh Patel

    Jeetesh Patel

    CRM Operations Manager

    City of London, United Kingdom

    An Email Marketing Specialist with 5+ years experience. My friends and work friends would describe as hard working, motivated individual. Area Covered: Email Marketing Company...Read moreAn Email Marketing Specialist with 5+ years experience.

    My friends and work friends would describe as hard working, motivated individual.

    Area Covered: Email Marketing
    Company Name: PhotoBox.co.uk
    Industry: Retail
    Employees: 50-249


    Work Experience
    -----------------

    Summary: An Email Marketing specialist with 5+ years' experience. Email Marketing is my passion, hitting bottom line goals for a business is my goal.

    I currently work for a world leading Online Printing company called Photobox.co.uk who recently acquired Moonpig.com. Before working for PhotoBox.co.uk, I worked for a Financial Comparison website called BeatthatQuote.com. BeatthatQuote.com has now been bought my Google.
    Job Title: CRM Operations Manager
    Company: PhotoBox.co.uk
    Description: 1. Ensure the weekly management and broadcast of regular and ad-hoc email communications via our licensed 3rd
    party CRM technology platform (Neolane)

    2. Manage and develop a continuous program of test and learn to ensure iterative improvements in open rates, click rates
    and conversion rates.

    3. Originate, develop and obsess over CRM reporting for the purpose of sharing kpis internally and generating insights
    on how we could do better

    4. Exhibit paranoia over email deliverability rates and ensure our CRM makes the in-box at all times

    5. Develop a sense of best practice over email creative templates to ensure we remain efficient and at the leading
    edge of latest thinking

    6. Always be thinking of ways to streamline and improve the efficiency of all current CRM workflows with a view to
    reducing the lead time to deliver our campaigns and the level of set up effort required per delivery

    7. Support the Head of Business Intelligence in management of our 3rd party vendors and ensure all operational issues
    are flagged and future requirements get captured and prioritized

    8. Partner closely with Data and Insights Manager for all data mining and targeting needs in service of delivery of
    overall CRM objectives and KPIs
    From:22/Jul/2010

    Job Title: Email Marketing Executive
    Company: BeatthatQuote.com
    Description: 1. Coding, testing and optimizing the timely execution of email campaigns using numerous ESPs including Epsilon, Dot Mailer and Communicator

    2. Developing and optimizing the email marketing strategy for BeatthatQuote.com

    3. Overcoming deliverability issues (e.g. spam traps) for Beatthatquote.com by liaising with our ESP and advising on best practises to improve deliverability

    4. Managing the production of email creatives for internal email campaigns, white label clients and numerous 3rd party lists

    5. Working in a fast and pressurised environment on numerous projects whilst keeping to tight broadcast and project deadlines

    6. Take a consultative approach to email marketing including testing, cross-selling, best practises and dynamic content in order to enhance customer experience and maximise the return on investment

    7. Producing comprehensive reports to monitor, analyse and optimize the performance of future campaigns to ensure monthly targets are met

    8. Working along side the head of email marketing in the warming up process of fresh IPs before deploying large volume email marketing campaigns for acquisition lists

    9. Working with list brokers and list managers (TMN, EDR, e-circle) to broadcast internal emails on 3rd party lists based on CPM or a CPA model

    10. Updating website content using a content management system.

    11. Liaising with financial product managers and FSA regulators to update financial rates and to ensure email creatives are FSA compliant
    From:05/May/2008 To:09/Apr/2010

    Job Title: Email Marketing Executive
    Company: Sports Loyalty
    Description: 1. Coding, testing and executing email campaigns using an online application, Email Reaction (www.emailreaction.com)

    2. Monitor and review email campaigns to maximise ROI and acquisition rates using a in house reporting tool

    3. Taking a consultative approach to online marketing by Keeping up to date with the latest online marketing strategies and techniques

    4. Liaise with data analytics company (5One) to deliver a one-to-one email communication strategy through segmentation, spend and click through behavior

    5. Deliver relevant email marketing communications using marketing data and segmentation reports

    6. Work with marketing affiliate networks (Trade Doubler, CJ and Affiliate Windows) to maximise commission via a number of sports loyalty based websites (A full list can be found at www.loyal.tv)

    7. Responsible for the maintenance of numerous websites through a Content Management System (CMS)

    8. Working on multiple projects in a pressurised environment on multiple projects whilst keeping to tight deadlines

    9. Editing e-mail template design to meet client brand guide lines using Adobe Photoshop and Dreamweaver
    From:23/Nov/2006 To:02/May/2008



    Education
    -----------------

    Degree: 2:2
    Field of Study: Computer Science and Mathematics
    University / College: Kings College, London
    From:07/Sep/2001 To:29/Aug/2004

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