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    Miriam Berger

    Miriam Berger

    Marketing Consultant

    Vancouver, Canada

    I'm an enthusiastic marketer with a passion for the work I do. I enjoy working with teams and individuals on projects and am very flexible in my approach. I look forward...Read moreI'm an enthusiastic marketer with a passion for the work I do. I enjoy working with teams and individuals on projects and am very flexible in my approach. I look forward to working with you.

    Area Covered: Marketing, Market Research, Market Strategy, Communications, Writing


    Work Experience
    -----------------

    Summary: I have 10 years experience as a marketer working in the B2B and B2C categories with 5 years working in the financial services industry. My strengths are in marketing communications, research, analysis and customer insights. I am an international marketer with work experience in North America, the UK and the Middle East. I've managed a number of third party relationships (including marketing agencies, customers and associations) and have extensive experience in working with sales teams and customer service management.
    Job Title: Consultant
    Company: AppleCrisp Marketing Solutions
    Description: Offering a wealth of international marketing knowledge, experience across a number of industries - this is part of what I bring to the table.

    As the owner of AppleCrisp Marketing Solutions, my diverse experience gives me the ability to look at issues & opportunities from a different angle & market perspective.

    With nearly 10 years experience as a Marketing Manager for some of the worlds largest firms, I have worked with small & large brands, spotting market opportunties & developing creative go-to-market strategies.

    I've proven myself in the field by making successful transitions across B2B & B2C markets on an international scale & across industries - including the industrial, agriculture & financial services sectors - just to name a few.

    My expertise lies in developing & analyzing market strategy, developing communications (for various media) & market research.

    Consulting is my next challenge - taking what I do best to help companies with projects big & small maximize their potential.

    I'd like to get to know my clients in order to best express their messages & satisfy their unique needs. Excellent customer service is key for me, & no project is completed until you"re satisfied - that is my committment to you.

    If this sounds like what you need, I look forward to hearing from you and working together for business success!
    From:01/Sep/2009

    Job Title: Market Research Manager
    Company: HSBC
    Description: - Managed the research plan and budget for HSBC International, communicated findings across the organisation, including key members of senior management, to improve the customer experience in order to retain and attract customers.
    - Developed and executed the market research for Expat Explorer 2009, the worlds" largest survey of expatriates, working closely with internal colleagues and external agencies to analyse and deliver the results.
    - Closely managed relationships with third party agencies in order to implement primary research programmes to drive business objectives.
    From:01/Jan/2009 To:01/Aug/2009

    Job Title: Assistant Marketing Manager
    Company: RBC Wealth Management
    Description: - Managed the marketing activities for the banking line of products for RBC Wealth Management by liaising with the Private Banking teams across the UK, Channel Islands and Dubai, integrating the voice of customer into all internal and external marketing communications and literature.
    - Developed and managed content for the banking product line – including wealth management, savings and foreign exchange products.
    - Developed and implemented the marketing campaign (online and offline) for RBC Wealth Management"s online banking offering, including liaising with partners in various RBC locations and external marketing agencies (across the UK and Toronto, Canada).
    - Day-to-day management of two marketing professionals, including assisting them with work prioritisation, coaching, proofreading and copyrighting for large-scale projects.
    From:01/Aug/2006 To:01/Dec/2008

    Job Title: Marketing Manager
    Company: DuPont
    Description: - Directly responsible for developing, implementing and measuring the marketing strategy for Protective Apparel Garments for Canada to deliver a CAD$6M annual revenue for 2003-2005.
    - Developed all communications for the Canadian market, to both B2B and B2C customer segments.
    - Developed and implemented competitive marketing programs to reward and capture business from customers while operating in a mature market segment through use of Six Sigma tools to increase performance.
    From:01/Jan/2001 To:01/Jan/2006



    Education
    -----------------

    Summary: Since graduating in 2001, I've maintained my marketing skills through my work experience above and a personal commitment to personal growth and development. In 2007, I began a Professional Postgraduate Diploma in Marketing (graduating in 2009) and am current finishing my MSc in Strategic Marketing. I plan to continue this development throughout my career.
    Degree: MSc Marketing
    Field of Study: Marketing
    University / College: University of Winchester
    From:01/Jan/2011 To:01/Jan/2012

    Degree: PPDIM
    Field of Study: Marketing Strategy
    University / College: Chartered Institute of Marketing
    From:01/Jan/2007 To:01/Jan/2009

    Degree: HBBA
    Field of Study: Business, Marketing & Political Science
    University / College: Wilfrid Laurier University
    From:01/Jan/1997 To:01/Jan/2001

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    • Twanby Twan V.
    • Posted: 8 Aug 2011
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    • 25 Aug 2011 Twan V.
      Twan V.
      Zurich, CH

      Good final report.

    Market research for new beauty skincare and bath product
    • Andreaby Andrea A.
    • Posted: 11 Oct 2011
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