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    Adam Heaton

    Adam Heaton

    Public relations, communications and marketing specialist

    Bath, United Kingdom

    Having spent the first half of my working life running pubs, hotels and restaurants, at the age of thirty I decided a change in career was in order. With an almost obsessive interest...Read moreHaving spent the first half of my working life running pubs, hotels and restaurants, at the age of thirty I decided a change in career was in order. With an almost obsessive interest in politics and the written word, I secured a fascinating role working for a Member of the European Parliament. In the pressure cooker atmosphere of Brussels, I refined and honed my skills as a press officer and became more and more engaged by the effect of strong communications strategies and the power of public relations.

    My work during the election of 1997 saw me working alongside (and learning hugely from) some of this country’s finest exponents of public relations and communications; my career choice was proving to be well founded. Taking this experience, and my overriding desire to help those less fortunate than myself, I joined the Family Fund in York. Working as communications manager, I was responsible for internal communications during a major change programme as well as the first rebrand in the history of the organisation. Working to a strict deadline, my team and I delivered the rebrand both on time and under budget. Using the experience gained in the political sphere, I then helped secure the highest level of press coverage ever seen at the Family Fund and was responsible for arranging high profile launch events at 10 Downing Street and London’s City Hall.

    Rather than rest on my laurels, I was ready for a new challenge, and secured a senior role with the Department for Work and Pensions. Working on high profile campaigns including the New Deal, I worked with all aspects of the media and began to use cutting edge technology to deliver instant messages to job seekers and pensioners.

    Wanting to return to the South West, my next assignment was with the Environment Agency in Bristol. Taking often complex projects and promoting them in simple language was second nature to me and I quickly established myself as an energetic problem solver. With subjects ranging from nappies, plastic bags and fertilizer to high level Knowledge Transfer Networks, I found this part of my career particularly rewarding. After all it’s not every day you go to work and save the planet!!!

    I am now particularly keen to help smaller organisations to develop cost effective public relations and communications strategies.

    Outside work, my main interest is reining horses (think of reining as dressage done at high speed). Qualified as an international judge, and for eight years the Chef d’Equipe for Team Great Britain, I have been privileged to work at two World Equestrian Games and numerous European Championships.

    Married to Dawn, with two grown up sons and a grandson, although I insists I am far too young to be a granddad! The other loves in my life are music, especially Paul Weller, and the mighty Tottenham Hotspur. When time allows I also enjoy a round of golf.

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