Web marketing expert

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Experience Level: Expert
We are looking for a web marketing expert to help us with following.
We have just launched a web site. The target audience of the web site is students who are preparing for competitive exams like GMAT, GRE, SAT and anyone who is interested in improving their vocabulary and strengthening their English lanaguage. This web application has following high level features:
1. Users can create their own custom word lists( as list of words) and enter their own definitions of the words they created.
2. If they don't have a list of words they can use a pre defined list of words that we have ( GRE, GMAT and SAT word list)
3. Users can import a definition of word user an integrated import definition feature
4. User can rank the definitions of each other words and search for definitions like a dictionary
5. Statistical analysis of their list and words.
The part where we need help is
1. Creating a web tutorial ( screen-cast showing how to use the website ) . this will go on our home page
2. A marketing approach letter: this letter will be sent to English departments of all public and private schools... telling them about this service and encouraging them to use in class and share the inform with their students about this service
3. A web page (not the html just the contents): telling more about this service. So we can have a link learn more on our web site that will take users to this page... describing more in details about this site and features should have some screenshots in it)

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