Mini white paper on B2B sales
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- #239814
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Description
Experience Level: Intermediate
We specialise in sales transformation for B2B service companies, predominantly at the upper end of the mid-tier market. £50m +
We require an informative article to be written on the differences between B2B and B2C sales, to position us as experts in the B2B market place. This article will be sent to prospective clients as part of our content marketing/lead nurturing funnel. It should be a mini white paper, so substantive, but not that long that a prospect would scan through it and put it to one side to read later (and then never get around to it).
Given the clients we target, the article should contain relevant stats and data and leave the reader to conclude that there are major differences between B2B and B2C and that a B2B sales specialist is required.
The body of the article should be generic in content. However, at the end of the article, we would like to be sector specific, across the sectors that we specialise in. These sectors are:
1. Financial services
2. Business services (not growth/ sales/ marketing consultancy)
3. Facilities management
4. Freight, transportation & haulage
5. I.T
6. Recruitment
7. Quantity surveyors/ architects
8. Telecoms
9. Security
10. Shipping
11. Waste management
12. Travel management
13. Data
14. Procurement
15. Translations
16. Franchises
17. Legal
18. Accountancy
19. Cleaning
20. Bio sciences
We would like a paragraph written on each, specific to the sector and their B2B sales/sales strategy.
We require an informative article to be written on the differences between B2B and B2C sales, to position us as experts in the B2B market place. This article will be sent to prospective clients as part of our content marketing/lead nurturing funnel. It should be a mini white paper, so substantive, but not that long that a prospect would scan through it and put it to one side to read later (and then never get around to it).
Given the clients we target, the article should contain relevant stats and data and leave the reader to conclude that there are major differences between B2B and B2C and that a B2B sales specialist is required.
The body of the article should be generic in content. However, at the end of the article, we would like to be sector specific, across the sectors that we specialise in. These sectors are:
1. Financial services
2. Business services (not growth/ sales/ marketing consultancy)
3. Facilities management
4. Freight, transportation & haulage
5. I.T
6. Recruitment
7. Quantity surveyors/ architects
8. Telecoms
9. Security
10. Shipping
11. Waste management
12. Travel management
13. Data
14. Procurement
15. Translations
16. Franchises
17. Legal
18. Accountancy
19. Cleaning
20. Bio sciences
We would like a paragraph written on each, specific to the sector and their B2B sales/sales strategy.
Julia P.
100% (1)Projects Completed
2
Freelancers worked with
2
Projects awarded
67%
Last project
12 May 2013
United Kingdom
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