Concept and Script writing for video ad (1 minute)

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  • #676719
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Mohit P.Immanuel B.Sachin S.A. G.Ola O. + 12 others have already sent a proposal.
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Experience Level: Intermediate
We are a creative agency and are looking to build long term relationships with creative writers using this job as a jump-pad. We do many such campaigns regularly and look forward to work with brilliant writers on a long term basis too.

Our clients are a phone company who are launching some special offers on call rates and need a viral video to promote their new strategy.

The video will be about 1 minute in duration. We need a concept and script for this video. The company offers its services in Pakistan. The offer that we want to promote is this video is this:

Free calls to UK and Pakistan upon activation of their number. The number and activation is also free.

Conditions apply of course. The catch is that there is an upper cap on the free calls given upon activation - 100 minutes of free calls to any land phone in the UK and 100 minutes of free calls to any number on their own network in Pakistan.

The main objective of the offer and the video campaign is to get new activation-s and thus enlarge the user base. New customers need to be inducted and new lines/numbers need to be installed for a larger installed base - even if the company has to give away 100 free minutes for every such new customer acquisition.

One approach that we thought could work was based on the line "Unbelievable but true" where we believably create a situation in the video that is truly unbelievable from the main character's point of view in the video. And then use this line "Unbelievable but true. FREE calls to the UK and Pakistan for every activation"
This is just one approach and you are free to take a different approach or use this approach to design the video communication.

The video is mainly intended for use on social media, internet and other avenues. So share-ability is important. The communication should be designed for such sharing and viral spreading.

Although the video will be shot in urdu language, you can give the script in English. We will translate the spoken dialogue and taglines etc to urdu (if there are any spoken dialogues).

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