Write A 2,000 Word Strategic Audit On A Luxury Fashion Brand
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$200
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Description
Experience Level: Expert
Estimated project duration: less than 1 week
This is for a school project. I already outlined the strategy and my main ideas that I want to communicate in this audit, I just need someone who can edit it and add more to it (I provided the sources for you to use as reference/inspiration).
I will provide the document with all the information once I have found a qualified candidate for the job. Here's the short version:
Assessment Task
You are strategist who is working for a consultancy firm, based in the City of London, and have been asked to conduct a strategic audit on Burberry, reviewing its branding and business strategies to propose alternative strategies to develop the performance of the brand.
So, what is a Strategic Audit?
An important part of business strategy is concerned with ensuring that its resources and competencies are understood and evaluated - a process that is often known as a "Strategic Audit". It involves assessing the actual direction of a business and comparing that course to what is required to succeed in a changing environment. A brand’s direction is the sum of what it does and does not do, how well the organisation is internally aligned to support the strategy, and how viable the strategy is when compared to external market, competitors and financial realities. These two categories, the internal assessment and the external or environmental assessment, form the major elements of a “Strategic Audit” which is a deep assessment of the brand’s equity. In a strategic Audit, a detailed brand equity is produced together with a critical discussion of how the brand has generated value through its investments, while assessing the resulting performance over the years.
The strategic Audit consists of four steps:
1- Provide an Analysis of the external and Internal environment
2- Identify the main issues facing the business
3- Identify and Evaluate the Strategic Options
4- Recommend Strategies to improve, identify any potential risks, and suggest possible ways of avoiding or reducing their effects.
If you have read the full job description please use the word 'banana' in your application.
Thank you
PS: No plagiarism pls --- I will double check everything.
I will provide the document with all the information once I have found a qualified candidate for the job. Here's the short version:
Assessment Task
You are strategist who is working for a consultancy firm, based in the City of London, and have been asked to conduct a strategic audit on Burberry, reviewing its branding and business strategies to propose alternative strategies to develop the performance of the brand.
So, what is a Strategic Audit?
An important part of business strategy is concerned with ensuring that its resources and competencies are understood and evaluated - a process that is often known as a "Strategic Audit". It involves assessing the actual direction of a business and comparing that course to what is required to succeed in a changing environment. A brand’s direction is the sum of what it does and does not do, how well the organisation is internally aligned to support the strategy, and how viable the strategy is when compared to external market, competitors and financial realities. These two categories, the internal assessment and the external or environmental assessment, form the major elements of a “Strategic Audit” which is a deep assessment of the brand’s equity. In a strategic Audit, a detailed brand equity is produced together with a critical discussion of how the brand has generated value through its investments, while assessing the resulting performance over the years.
The strategic Audit consists of four steps:
1- Provide an Analysis of the external and Internal environment
2- Identify the main issues facing the business
3- Identify and Evaluate the Strategic Options
4- Recommend Strategies to improve, identify any potential risks, and suggest possible ways of avoiding or reducing their effects.
If you have read the full job description please use the word 'banana' in your application.
Thank you
PS: No plagiarism pls --- I will double check everything.
Emily P.
100% (2)Projects Completed
2
Freelancers worked with
1
Projects awarded
33%
Last project
12 Sep 2020
United Kingdom
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