Mobile money research report (30-35 pages)

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  • Proposals: 9
  • Remote
  • #219046
  • Completed
Elaine R.Shubhra K.David M.Sahail A.Jelan A. + 4 others have already sent a proposal.
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Experience Level: Expert
This job involves performing thorough and comprehensive RESEARCH and writing the findings into a 30 - 34 page original report (can be longer, if needed).

The subject matter is the technology of "Mobile Money", but in the form in which it has been wildly successful in some parts of Africa and Asia (NOT the hot-air NFC payments that have been extensively written about in Europe and the USA, but have not amounted to anything yet). Examples of the kind of services I want you to focus on include: Kenya's M-PESA and Uganda's MTN Mobile Money.

Questions to consider and address in the report should include (but don't have to be limited to) the following:

* What is mobile money?
* How does it work? What are the underlying technologies?
* What variations are there?
* How is it different from "mobile banking"?
* How is it different from "NFC payments"?
* Historic development (How did it all come to be? How did it develop to what it is now?)
* Where is it popular? (What parts of the world? Which countries? Give specific examples. )
* WHY is it popular? (I'm looking for a thorough analysis here)
* What problems does it solve?
* How has it changed people's lives in the areas where it is successful?
* Why hasn't it picked up speed in Europe and the USA yet?
* How are security and fraud handled?
* What other problem areas are there, related to Mobile Money?
* What legal changes are required for successful implementation of Mobile Money? (Review the recent changes in legislature in African countries, as well as in the EU and the UK, related to mobile money.)
* Where is the field headed? What are the newest developments (e.g. VISA's "mobile money as a service" platform)? What other developments seem likely in the future?

I want you to include SIX (6) "success stories" as case studies. These MUST include M-PESA and MTN Mobile Money, but the other four are for you to pick. Look at countries like the Phillipines, Cambodia, etc. Try to make your pics diverse, but do only focus on successful implementations.

Below is a list of links to resources you may find helpful. Only use this list as a STARTING POINT, but by no means limit your research to just this list. However, DON'T start writing before you have read as much from the following as you can.

Google News and Google Blog Search will be your friends in taking your research further.

Let me know if you have any questions or need clarification.

In your proposal, I want you to explain what your background is, why you feel qualified to do this job, and how you'll go about doing your research.

Be realistic about the time this will take you. I expect professional, thorough research, and I realize that this takes time.

As deliverables, other than the finished report, I will also expect a full, annotated list of resources that you have used.

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