Market Research – Competitive Brand Positioning Study
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- Posted:
- Proposals: 3
- Remote
- #861972
- Completed
Description
Experience Level: Intermediate
We are working with a Canadian municipality to develop their brand positioning and differentiation for the attraction of business and talent.
The purpose of this project is to understand how competing municipalities position themselves so we can make sure that the positioning we develop will stand out.
The positioning study will identify and document the following for each of 7 municipalities (plus the comparator as a baseline):
- Tagline
- Key messaging
- Value proposition for investment attraction
- Identified sector focus
- Top 5-10 reasons listed for locating there
You will be provided with starting websites. The information should be readily available on their websites although you may need to dig a bit on some websites or interpret making some assumptions, if it’s all written in paragraph format for example.
The resulting research needs to be put into a chart format with our client as the comparator community. We will provide you with a sample. While the data can be collected in excel, it will ultimately need to be provided back to us in a Word document.
Once the core research is done, a brief summary and data analysis is required.
I’d like to see if you can summarize the findings and also identify opportunities for differentiation for our client – ie, if there are things that none or fewer communities are saying about themselves. This is to be brief and concise, we are expecting 2-3 points or 1-2 paragraphs – One or two core ideas on opportunities for differentiation given how the rest of the market is currently positioning itself.
Are you interested in taking this on? If yes, I will need it done as soon as possible (5-10 days).
In your proposal please state:
1. Your experience with projects like this – how your expertise relates to this project
2. Your approach to this project, steps you will take to complete it
3. When you can commit to having the work done.
4. Your fee for doing this work
Thanks! Please let me know if you have any questions.
The purpose of this project is to understand how competing municipalities position themselves so we can make sure that the positioning we develop will stand out.
The positioning study will identify and document the following for each of 7 municipalities (plus the comparator as a baseline):
- Tagline
- Key messaging
- Value proposition for investment attraction
- Identified sector focus
- Top 5-10 reasons listed for locating there
You will be provided with starting websites. The information should be readily available on their websites although you may need to dig a bit on some websites or interpret making some assumptions, if it’s all written in paragraph format for example.
The resulting research needs to be put into a chart format with our client as the comparator community. We will provide you with a sample. While the data can be collected in excel, it will ultimately need to be provided back to us in a Word document.
Once the core research is done, a brief summary and data analysis is required.
I’d like to see if you can summarize the findings and also identify opportunities for differentiation for our client – ie, if there are things that none or fewer communities are saying about themselves. This is to be brief and concise, we are expecting 2-3 points or 1-2 paragraphs – One or two core ideas on opportunities for differentiation given how the rest of the market is currently positioning itself.
Are you interested in taking this on? If yes, I will need it done as soon as possible (5-10 days).
In your proposal please state:
1. Your experience with projects like this – how your expertise relates to this project
2. Your approach to this project, steps you will take to complete it
3. When you can commit to having the work done.
4. Your fee for doing this work
Thanks! Please let me know if you have any questions.
Delco Elevator Products
100% (144)Projects Completed
89
Freelancers worked with
65
Projects awarded
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Last project
8 May 2024
Canada
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