Identify the need for strategic change in high street stores in a digital environmet

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Experience Level: Intermediate
To undertake the following with respect to a High Street store of your choice. Produce a briefing paper in which you identify the need for strategic change in the digital competitive environment of 2013. You may wish to focus on either a click and brick or a pure play strategy. Identify the need for change, how the business enterprise might realign itself to the needs of the external environment and evaluate the possible outcome of the strategic change programme.

Identify and evaluate how a knowledge of strategic management/strategic thinking together with change management can improve an organizations competitiveness and efficiency. You are also encouraged to provide a critique of contemporary strategic management research and practice

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