Need a Copywriter with a nick for ATL Communications
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Post a project like this$150
- Posted:
- Proposals: 1
- Remote
- #910049
- Expired
Description
Experience Level: Expert
Topic: MArketing Material (Rebrand)
Tone: Other
Extensive research needed: yes
Extra notes: Details
Overview :
We are a leading bank looking to upgrade our brand image as trendy/modern, innovative and up-to-date (technology wise).
This project involves you writing skills for :
+ 3 prints Ads
+ 1 Billboard
+ one page write-up on the campaign overview and overall vision
The 3 main angles identified for the rebranding :
o Transformation - Upgraded and changed for the better
o Inclusiveness – Strive to serve all communities
o Nobleness - Ethical, fair, sincere, empathetic & caring
We have been previously seen as formal, corporate and a vey exclusive bank which we'd like to move away from. As we operate in a multi-national country, we'd like to also portray ourselves as an all encompassing and inclusive, rather than exclusive bank serving all levels and groups in society (more info and background will be provided once job is confirmed)
We'd like to further reinforce our brand positioning and emphasize market strength, and specifically to give a more balanced perspective by bringing focus to less well known aspects of our brand.
This job is for you if you're :
+ Someone who is able to research and comprehend the ways and
values of operating in a multinational society
+ Able to turn something corporate into something fresh and modern while still maintaining brand values
+ Open to communication and feedback and not afraid to share ideas.
+ Willing to meet the dateline over dubious amount of coffee and put in the time to get the task done
+ Interested in leading the whole campaign upon the success of the first round of collaterals.
Tone: Other
Extensive research needed: yes
Extra notes: Details
Overview :
We are a leading bank looking to upgrade our brand image as trendy/modern, innovative and up-to-date (technology wise).
This project involves you writing skills for :
+ 3 prints Ads
+ 1 Billboard
+ one page write-up on the campaign overview and overall vision
The 3 main angles identified for the rebranding :
o Transformation - Upgraded and changed for the better
o Inclusiveness – Strive to serve all communities
o Nobleness - Ethical, fair, sincere, empathetic & caring
We have been previously seen as formal, corporate and a vey exclusive bank which we'd like to move away from. As we operate in a multi-national country, we'd like to also portray ourselves as an all encompassing and inclusive, rather than exclusive bank serving all levels and groups in society (more info and background will be provided once job is confirmed)
We'd like to further reinforce our brand positioning and emphasize market strength, and specifically to give a more balanced perspective by bringing focus to less well known aspects of our brand.
This job is for you if you're :
+ Someone who is able to research and comprehend the ways and
values of operating in a multinational society
+ Able to turn something corporate into something fresh and modern while still maintaining brand values
+ Open to communication and feedback and not afraid to share ideas.
+ Willing to meet the dateline over dubious amount of coffee and put in the time to get the task done
+ Interested in leading the whole campaign upon the success of the first round of collaterals.
Vajirudeen A.
99% (19)Projects Completed
18
Freelancers worked with
16
Projects awarded
45%
Last project
9 Oct 2015
Malaysia
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