Creative Writing for Adverts

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MartinaMercer ..Kieran B.Ambition PRMaggie C. have already sent a proposal.
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Description

Experience Level: Expert
I would like someone to write some great copy for 4 ads. This is definitely a case of less is more. We sell multichannel IT systems to small retail shop owners - the messages need to be tangible and convincing. Are you up for the challenge?

We will then use these 4 ads as a series in a Magazine. I have uploaded a sample of the type of ad although this is still very much in design - just so that you can get a feel for it.


The core content for the ads is below. It is essential every word is carefully selected to get the brand personality across as follows:

THE BRAND PERSONALITY SHOULD BE
Approachable
Friendly
Premium
Simple

THE BRAND PERSONALITY SHOULDNT BE
Technical
Corporate


Each one of the 4 ads will have a different core message as indicated. To reiterate, I am looking for the words here to be redone, not more words, different words that really flow.


CONNECT (Premium Retail System)
Connect your whole business - web, shop and more - all in one. A fresh system that’s simple to use, warm friendly people to help and surprisingly low prices, why not give us a call and find out more?

SELL MORE ONLINE (Intelligent eCommerce)
When it comes to online retail, we know what it takes to be successful. A sparkling design by our Creative team. A premium shopping engine. Optimisation by our specialist SEO's. When it comes to Intelligent Retail, we have hundreds of eCommerce sites and years of experience, why settle for anything less?

SIMPLE (Refreshingly Simple Multichannel)
Connect from Intelligent Retail is a refreshingly simple, all in one retail system combining EPoS and eCommerce. It has won lots of awards for being innovative, and is designed specifically for independent retailers, just like you.

FRIENDLY (Warm people, great service)
Want a retail technology company that is here to help? Our friendly team is based in the UK, passionate about helping retailers succeed. Whether it is a "How do I?" question or a technical query we are here to assist.



ADDITIONAL INFORMATION: Some quotes that can be sprinkled in:

Since starting Connect 2 years ago, we have seen our highest ever recorded growth. Martin, Baby Discount Equipment.

"The EPoS system and website paid for itself in four and a half months." Paul, One Hundred

Voted Best Multichannel Retail System at the Retail Solutions Awards. "Connect provides a level of integration many large retailers can only dream about." Judges comment.


Many thanks,

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