Re-write content for home page of website

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MartinaMercer ..
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Re-write content for home page of website.

I have quite a funny customer base, this website looks a bit dated now compared to our other sites, we made a very 2011 version of this site and our customers ran a mile. People are funny about choosing a moving company, the industry as a whole doesn't have a great reputation, which is why Pickfords had the TV series recently, I find the slightest thing can put customer's off using a company, one comment they don't like. So basically I don't want to appear over-friendly, or have a brash approach like, we are the best (yesy I know it says that at the moment - it shouldn't) instead I want to gently convince the customer we are the best.

We use this site to target high end moves, large houses, expensive areas, but because the site rank 1st on google for key terms we get enquiries from every end of the spectrum, one day its a bedsit in the most deprived area, the next day we are moving a footballer or someone from a 2million flat.

I need to be able to reach as much of these people as possible, but if I can only speak to 95%, I will focus on the high end moves, the people looking for a premium service.


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