Needed : Direct Response Marketing Expert to amend landing page of Google PPC ad
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- Proposals: 6
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- #532263
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Description
Experience Level: Intermediate
Estimated project duration: less than 1 week
Kind of writing: Online advertising
Industry: Lifestyle/Travel
Information for the business: We are a Tour Operator selling Cycling Holidays
Topic: Cycling Holidays in France
Tone: Enthusiastic
Outline & Structure: We are a tour operator selling cycling holidays. Our website is the main communication tool and we want to use Direct Response Marketing. We do Google PPC advertising (have outsourced the management to a specialist in Google AdWords in April 2014). Specific landing pages for the ads have been created. We obtain a lot of clicks but do not convert. We have fine-tuned the keywords making sure our targeting is precise. Now, the landing pages need to be analyzed and re-written by a Direct Response Marketiing Specialist. "Direct response Marketing" is the key we want to use being a small company. No point doing Corporate Marketing for a business such as ours. First, we want to fix the landing page for one holiday ; if it works, the same scheme will be applied to all landing pages.
Website : www.sportActive.net
landing page to be analyzed : http://sportactive.net/SportActive-Cycling-Promotion/cycling-training-promotion-ventoux-1-may2014.html
Examples of PPC ads landing on the page :
{KeyWord:Cycle Mont Ventoux}
sportactive.net/cycle-mont-ventoux
Fully-Guided Cycle Tours in France.
September 6th-13th, 2014 - Join us!
{KeyWord:Cycling Provence, France}
sportactive.net/provence-cycling
Fully-Guided Cycle Tours in France.
September 6th-13th, 2014 - Join us!
{KeyWord:Cycling Tours - September}
sportactive.net/france-cycle-sept
Fully-Guided Cycle Tours in France.
September 6th-13th, 2014 - Join us!
Extensive research needed: no
Extra notes:
Industry: Lifestyle/Travel
Information for the business: We are a Tour Operator selling Cycling Holidays
Topic: Cycling Holidays in France
Tone: Enthusiastic
Outline & Structure: We are a tour operator selling cycling holidays. Our website is the main communication tool and we want to use Direct Response Marketing. We do Google PPC advertising (have outsourced the management to a specialist in Google AdWords in April 2014). Specific landing pages for the ads have been created. We obtain a lot of clicks but do not convert. We have fine-tuned the keywords making sure our targeting is precise. Now, the landing pages need to be analyzed and re-written by a Direct Response Marketiing Specialist. "Direct response Marketing" is the key we want to use being a small company. No point doing Corporate Marketing for a business such as ours. First, we want to fix the landing page for one holiday ; if it works, the same scheme will be applied to all landing pages.
Website : www.sportActive.net
landing page to be analyzed : http://sportactive.net/SportActive-Cycling-Promotion/cycling-training-promotion-ventoux-1-may2014.html
Examples of PPC ads landing on the page :
{KeyWord:Cycle Mont Ventoux}
sportactive.net/cycle-mont-ventoux
Fully-Guided Cycle Tours in France.
September 6th-13th, 2014 - Join us!
{KeyWord:Cycling Provence, France}
sportactive.net/provence-cycling
Fully-Guided Cycle Tours in France.
September 6th-13th, 2014 - Join us!
{KeyWord:Cycling Tours - September}
sportactive.net/france-cycle-sept
Fully-Guided Cycle Tours in France.
September 6th-13th, 2014 - Join us!
Extensive research needed: no
Extra notes:
Flora M.
100% (1)Projects Completed
1
Freelancers worked with
1
Projects awarded
100%
Last project
31 Jul 2014
United Kingdom
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