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Description
Experience Level: Entry
I need some assistance with developing catchy and sharp/ clever ad copy for an African beer Below is the brief:
Brand : Castle Lager
Ad Campaign Theme 1: Independence Day (October)
Ad Campaign Theme 2: Festive Season
Although Castle Lager is a South African brand, it is bottled by many breweries in Zambia.
We need to develop a campaign line and hashtag :
- One for the independence (24&25 October) day in October (but we will position the campaign as overall celebrating the independence of the country as a proud, evolving nation)
- One for a general celebration of Africa and its symbolism as a great African brand.
-One for general responsible drinking
We will then roll out the messaging across:
Outdoor
Social Media Posts
Beer Bottle Holder
TVC Concept (festive campaign only)
1. The campaign lines need to be catchy/ clever and we will also translate them into the local languages.
2. We also need hashtags to accompany the key campaign messages.
Please have a look at some interesting campaigns done by other brands to understand the standard we expect:
https://www.google.com/search?q=budweiser+billboards+south+africa&tbm=isch&ved=2ahUKEwjFlp-IgNbwAhUOXxoKHa_bAzQQ2-cCegQIABAA&oq=budweiser+billboards+south+africa&gs_lcp=CgNpbWcQAzoECAAQQzoFCAAQsQM6AggAOgYIABAIEB46BAgAEB46BAgAEBhQo-kBWI6UAmCylQJoAHAAeACAAZMDiAHcRZIBCDItMjguMy4xmAEAoAEBqgELZ3dzLXdpei1pbWfAAQE&sclient=img&ei=pialYMWrNY6-aa-3j6AD&bih=764&biw=1440#imgrc=6QcuMrUXITtSGM
https://www.google.com/imgres?imgurl=https%3A%2F%2F4.bp.blogspot.com%2F-jv8P1JWBCEk%2FWYdBu25PTWI%2FAAAAAAAAACQ%2FVefcYrvduZIQ4MHIY2Ib9XFkJoC8uHHnQCLcBGAs%2Fs1600%2FBudweiserAmerica.png&imgrefurl=https%3A%2F%2Fwww.adstasher.com%2F2017%2F08%2Fbudweiser-celebrates-people-shaping.html&tbnid=wB0dsov6OERvEM&vet=10CCIQMyh4ahcKEwiYx8uigNbwAhUAAAAAHQAAAAAQCQ..i&docid=L3cPAef11hQQlM&w=1139&h=630&q=budweiser%20billboards%20south%20africa&ved=0CCIQMyh4ahcKEwiYx8uigNbwAhUAAAAAHQAAAAAQCQ
https://www.google.com/imgres?imgurl=https%3A%2F%2Fi2-prod.mirror.co.uk%2Fincoming%2Farticle23955597.ece%2FALTERNATES%2Fs615b%2F0_SWNS_CHEERS_BUD_20.jpg&imgrefurl=https%3A%2F%2Fwww.mirror.co.uk%2Fnews%2Fuk-news%2Fprofessor-green-creates-pro-green-23955524&tbnid=BNfwb3wHF3yewM&vet=10CB4QMyh2ahcKEwiYx8uigNbwAhUAAAAAHQAAAAAQCQ..i&docid=tDAbMicA_Mp1yM&w=615&h=410&q=budweiser%20billboards%20south%20africa&ved=0CB4QMyh2ahcKEwiYx8uigNbwAhUAAAAAHQAAAAAQCQ
https://www.google.com/imgres?imgurl=https%3A%2F%2Falcoholawaste.files.wordpress.com%2F2020%2F12%2Fcastle-lager-mzanzi.jpg%3Fw%3D600&imgrefurl=https%3A%2F%2Falcoholawaste.com%2F2020%2F12%2F&tbnid=3oOuoMeCyiJ8gM&vet=10CJ4BEDMorgFqFwoTCJjHy6KA1vACFQAAAAAdAAAAABAJ..i&docid=IG3be3VNeI331M&w=600&h=335&q=budweiser%20billboards%20south%20africa&ved=0CJ4BEDMorgFqFwoTCJjHy6KA1vACFQAAAAAdAAAAABAJ
This is urgent and need someone to work on it most urgently.
Should you be able to assist with the creative direction as well then great, please indicate in the proposal and the proposed fee.
Thanks!
Brand : Castle Lager
Ad Campaign Theme 1: Independence Day (October)
Ad Campaign Theme 2: Festive Season
Although Castle Lager is a South African brand, it is bottled by many breweries in Zambia.
We need to develop a campaign line and hashtag :
- One for the independence (24&25 October) day in October (but we will position the campaign as overall celebrating the independence of the country as a proud, evolving nation)
- One for a general celebration of Africa and its symbolism as a great African brand.
-One for general responsible drinking
We will then roll out the messaging across:
Outdoor
Social Media Posts
Beer Bottle Holder
TVC Concept (festive campaign only)
1. The campaign lines need to be catchy/ clever and we will also translate them into the local languages.
2. We also need hashtags to accompany the key campaign messages.
Please have a look at some interesting campaigns done by other brands to understand the standard we expect:
https://www.google.com/search?q=budweiser+billboards+south+africa&tbm=isch&ved=2ahUKEwjFlp-IgNbwAhUOXxoKHa_bAzQQ2-cCegQIABAA&oq=budweiser+billboards+south+africa&gs_lcp=CgNpbWcQAzoECAAQQzoFCAAQsQM6AggAOgYIABAIEB46BAgAEB46BAgAEBhQo-kBWI6UAmCylQJoAHAAeACAAZMDiAHcRZIBCDItMjguMy4xmAEAoAEBqgELZ3dzLXdpei1pbWfAAQE&sclient=img&ei=pialYMWrNY6-aa-3j6AD&bih=764&biw=1440#imgrc=6QcuMrUXITtSGM
https://www.google.com/imgres?imgurl=https%3A%2F%2F4.bp.blogspot.com%2F-jv8P1JWBCEk%2FWYdBu25PTWI%2FAAAAAAAAACQ%2FVefcYrvduZIQ4MHIY2Ib9XFkJoC8uHHnQCLcBGAs%2Fs1600%2FBudweiserAmerica.png&imgrefurl=https%3A%2F%2Fwww.adstasher.com%2F2017%2F08%2Fbudweiser-celebrates-people-shaping.html&tbnid=wB0dsov6OERvEM&vet=10CCIQMyh4ahcKEwiYx8uigNbwAhUAAAAAHQAAAAAQCQ..i&docid=L3cPAef11hQQlM&w=1139&h=630&q=budweiser%20billboards%20south%20africa&ved=0CCIQMyh4ahcKEwiYx8uigNbwAhUAAAAAHQAAAAAQCQ
https://www.google.com/imgres?imgurl=https%3A%2F%2Fi2-prod.mirror.co.uk%2Fincoming%2Farticle23955597.ece%2FALTERNATES%2Fs615b%2F0_SWNS_CHEERS_BUD_20.jpg&imgrefurl=https%3A%2F%2Fwww.mirror.co.uk%2Fnews%2Fuk-news%2Fprofessor-green-creates-pro-green-23955524&tbnid=BNfwb3wHF3yewM&vet=10CB4QMyh2ahcKEwiYx8uigNbwAhUAAAAAHQAAAAAQCQ..i&docid=tDAbMicA_Mp1yM&w=615&h=410&q=budweiser%20billboards%20south%20africa&ved=0CB4QMyh2ahcKEwiYx8uigNbwAhUAAAAAHQAAAAAQCQ
https://www.google.com/imgres?imgurl=https%3A%2F%2Falcoholawaste.files.wordpress.com%2F2020%2F12%2Fcastle-lager-mzanzi.jpg%3Fw%3D600&imgrefurl=https%3A%2F%2Falcoholawaste.com%2F2020%2F12%2F&tbnid=3oOuoMeCyiJ8gM&vet=10CJ4BEDMorgFqFwoTCJjHy6KA1vACFQAAAAAdAAAAABAJ..i&docid=IG3be3VNeI331M&w=600&h=335&q=budweiser%20billboards%20south%20africa&ved=0CJ4BEDMorgFqFwoTCJjHy6KA1vACFQAAAAAdAAAAABAJ
This is urgent and need someone to work on it most urgently.
Should you be able to assist with the creative direction as well then great, please indicate in the proposal and the proposed fee.
Thanks!
![Faith T.](https://www.peopleperhour.com/imgs/default_avatar_light_70x70.png)
Faith T.
99% (61)Projects Completed
50
Freelancers worked with
45
Projects awarded
23%
Last project
14 Jan 2024
United Kingdom
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