Google Display Lead-Gen Ad Copy

I’m ready to launch a lead-generation campaign on Google Display and need persuasive ad copy that stops the scroll and drives form fills. You’ll craft headline and description variations that align with Google Ads’ character limits, highlight our unique offer, and guide prospects toward a clear call-to-action.

Please bring experience writing for Google Display (not Search, Video, or the Meta platforms for this assignment) and an understanding of how to tailor messaging for cold audiences at the awareness and consideration stages. I’ll provide brand guidelines, audience insights, and any current creative assets once we kick things off.

Deliverables
• 8-10 headline options (30 characters max)
• 4-6 description lines (up to 90 characters)
• Copy ready for direct upload into Google Ads, formatted in a simple doc or sheet

Acceptance criteria: copy must meet Google policy, speak to the pain point–solution angle we discuss, and use an action-oriented CTA aimed at capturing qualified leads. If you’re confident you can produce conversion-minded, compliant copy quickly, let’s get started.