Direct Response Sales Copy

We are Andy and Tracy Gazzard. We are writing to you to introduce ourselves, and hopefully start a long and mutually beneficial relationship!


Currently we both work from our home in the UK, and although reasonably successful in what we do, we have a burning desire to progress to much bigger and better things via direct/online marketing.


We have been students of Andrew Reynolds (UK Entrepreneur) for a little while, and through his course have come to realise that a good relationship with a great copywriter is one of the keys to having a successful direct response business, both on and offline.


We have spent several hours scouring the Web/Elance for a direct response copywriter that “ticks all the boxes”!


We started the process with a couple of hours in front of the PC, basically writing everything that came to mind. We then fed the information into a piece of software from Brett Mcfall, (B.U.R.P.I.E.S) and then tweaked it to provide our very first “newbies” sales letter! (attached).

What we now need, is for an 'expert' to take the bones and provide a professional version, (with complete freedom to make whatever changes he/she feels necessary!) This long copy (12+ pgs ideally) will be mailed via post to prospective Customers prompting them to a 1 page Web Site where they can make the purchase, (£67.00 GBP + pp) So as well as tweaking the attached copy, we're also looking for a 1 page letter for the website.

To clarify -

This 1st letter will be sent by Direct Mail... Offline! So we then need a website they would go to, as an order form, confirming the offer and capturing the name and e-mail to build that all important list.

We are also considering using an order form with the letter, and only using a long web page for the back end, this is how Andrew Reynolds does most of his... We would include a freepost envelope with the initial mailing....

The back end product (£697 GBP) would require a short one page sales letter to drive people to the web site where the long copy sales letter is (again just as Andrew Reynolds does)

Our website guy will handle all the autoresponder/e-mail capture functionality, but we may well need your input for the messages on the responders.

We already have several Google Adword campaigns running on affiliate programmes, to understand the sytem better, which we will then also use to promote our own sites. We understand the importance of traffic, and an efficient sales process when they arrive (we are learning fast!!)

It may well be that your long sales copy is also placed on a separate site, so that people from the web may read the whole thing without receiving a posted copy. With the added facility of clicking to order...

We are very keen to establish a long term relationship with a copywriter, as we have many products to market, as finances permit.


We would like you to give us your honest appraisal of what you feel you could provide, and an idea of cost.


I should stress that this is a “must have” situation for us, we are completely committed to driving our business forward, and want to have the very best people to work with.

We look forward to speaking with you and hopefully starting a very long lasting relationship.

Warm regards
Andy & Tracy