Consumer Electronics product copywriting

We would like copywriters to take on and improve our two best products. Their conversion isn't as high as it should be and the feedback we get is the product pages aren't as compelling as the adverts we create that draw people in.

So we need to max out the features and benefits of the products.

They are both consumer electronics products with some good imagery so they should be a great opportunity for someone who can write slick and appealing text that oozes a compelling reason why the customer *needs* to buy the product. The best of the "features and benefits" of why this customer doesn't just want the products they really need them.

The product needs to be written in UK English although we may require some alterations to allow for the slight differences between UK and US English in the use of US verbage.