Can you write sales-focused seo'd copy for a home care website?

Hi there,

I run a small home care company called Amora Care. We offer home (domiciliary) care services in Tunbridge Wells, Kent.

I am looking for someone to rewrite the copy on my website - in particular the home page, 4 service pages (dementia care, personal care, live-in care and respite care) and the About us page. So 6 pages in total.

Amora is a different care company in the sense that we really build up our care professionals. We pay them better and offer better training and opportunities for growth, and we also treat them as equals, so people love working for us. Our values of excellence, respect and love start with our care professionals. And we know that if they feel good and are treated with these values, they will do the same for our clients. So this is very much part of our care strategy.

Ideally you will have specific care experience, could be as a person in the receiving end of care perhaps for a loved one, who has experienced the anxieties, questions, fears, doubts, scepticism etc that happen when you are in that situation.

Or someone with professional experience writing copy for care homes or home care agencies. Ideally you will have experience in this and can give me some tips as well!!


But most importantly I need someone with experience in writing sales-focused copy for high conversion websites, with a good understanding of SEO as well.

I want to capture these emotions and make it such that people relate straight away and feel like we understand them. And also have the right answers for them where they'd expect it.

We are a private company based in Kent operating in areas that are quite affluent. The main decision makers accessing this website are women 50-65 with a certain level of income such that they have to go private when it comes to care. For this reason I need someone that can write and attract/speak to this demographic.

Here's the website: www.amoracare.co.uk

Thank you!