Write Up Audio Interview Into Whitepaper

I require someone to write a long form whitepaper (8000 - 10,000 words) on "B2B Social Media Stategies

We will provide a lot of the contents through a interview format. This will be a phone conversation between myself and the author.

The author would then needs to take the central themes we discussed and expand and back up with relevant examples

They would also need to convert the tone of voice from a spoken conversation to a whitepaper

Here are the contents:

1: Why Social (500 words)

The use case for social Usual Waffle -
The B2B Social Universe (LinkedIn, Twitter, Telegram and Whats App) - Strategy

2: Defining The Strategy (1000 words )

Demonstrating the ROI on social (social listening)
Dealing with compliance issues (creating a compliant social media policy
Building a social strategy which works (social media strategy report)

3: Marketing Function (3000 words) - Use This section for SME Campaign


- Social Selling - Managed Service Campaign
- Lead Generation On Social - Managed Service Campaign
- Content creation - Managed Service/Content Offering
- Paid Advertisement on LinkedIn and Twitter - Consultation
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4: Corporate (3000 words)

Thought Leadership Managed Service Campaign
Energising your team using employee advocacy - Technology implementation
Protecting your reputation online - Technology play
Customer care

5: HR 500-1000 words (2000 words)

Recruitment -LinkedIn company pages
Creating “social culture”
Engaging with your team on social, celebrating success

6: About The Social Tree (500 words)

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