Write research article about consumer data

Hello,

I need a well-researched and well-referenced (Harvard style) article about consumer data gaps. The focus will be on African markets so freelancers based in Africa or particularly knowledgeable about African markets are welcome.

The article needs to be 1000 - 1500 words, SEO optimized and structured into sections with subheadings. Also, article should be 100% original.

This could be the first of many such articles as I have an ongoing project.