Website content / Article writing

Num. of articles: 4
Words per article: 600-800
Blog/website url: www.thinkmetrix.com
Information for the blog/website: We provide customer data and analytical solutions for businesses
Industry: Business
Topic: Analytics & Reporting
Tone: Formal/Professional
Outline & Structure: Below are the titles and top level information of the content that the article's should cover.

1. Introduction to UTMs -- What is a UTM and why are they used? This should be an Introduction blog post to get people who are interested in tracking marketing ROI.

2. The Ultimate Guide for eCommerce Analytics - The 4 key areas of eCommerce analytics and what to focus on.

3. KISSmetrics v Mixpanel v Heap v Amplitude -- Breakdown of the top event based analytics for eCommerce companies (could add SaaS and mobile apps too).

4.Google Analytics for eCommerce - How to implement GA's eCommerce tracking and dashboards you should be using.
Extensive research needed: yes
Extra notes: We will need new content weekly for this business. There are lots of resources online where you can research, collate and educate yourself about this subject.