Social Media Blogger

In the process of setting up a social media management & content creation company, I'm looking for ongoing blogs to be created, not just for my clients, but also for our own site. I'm looking to start with creating a single blog that improves upon the following:

https://blog.hootsuite.com/how-to-make-gif/

The purpose of this, and ongoing internal content, is to create some TOFU content that can be used for SEO and outreach purposes.

The above blog has to be analysed to assess what is missing or how it can be improved, not just creating something similar, so that it can be highlighted in outreach efforts to those who have already shared/ linked to it. Custom screen grab images and GIF's will also need to be created.

Attached is the list of keywords we're looking to rank for out of this piece.