REWRITE SINGLE WEBPAGE TO CREATE THE PERFECT SEO SOLUTION - FASHION INDUSTRY

THE REWRITE OF A SINGLE WEBPAGE TO CREATE THE PERFECT SEO SOLUTION FOR AN IMPORTANT LANDING PAGE IN THE FASHION INDUSTRY

INTRODUCTION
This job is all about preparing the most authoritative, interesting SEO intelligent single webpage for the fashion industry.
We get inundated when we post projects on PPH, meet a lot of talent but equally get bombarded with dross. This time we want someone very special and invite you to join a two part pitch. We will be shortlisting applicants and will share the existing URL and content if you are shortlisted.

YOUR INITIAL PICTH
it doesn’t have to be very long or take very long to prepare
1. Why you? examples, results
2. Estimate of Price, time required preparing and delivery, average time it has taken you historically to action this kind of job. (Examples please) You are welcome to revise your initial quote after you have been aware of the page and the 3 pivotal key words.
3. Your approach to the required research and we are talking search competition, product etc.
4. Do not cut and paste standard replies

ABOUT YOU
1. You will be a creative writer, a web page developer and an SEO guru (if that’s not a dying art, discuss)
2. You will probably work for yourself and be a one-man-band
3. You will have imagination, flair and be a very good communicator

THE JOB
1. We need a rewrite of a single web page, design is not a requirement, we'll make your code look pretty
2. You are going to code the page, or certainly edit the existing HTML so some techie skills are required
3. We are expecting a powerful, SEO friendly page which will appeal to the God Google
4. It must be engaging for the user, so creative writing skills are required
5. It has to score well on three search terms
6. We don't want to change the page layout, but you will be free to edit alt tags, headings and the like and make other suggestions
7. The page should be audited for duplicate content
8. The page must pass WC3 validation
9. This is our bench mark
http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization

STYLE
It must also reflect our honest straight talking factual approach avoiding any cheese, goo, smoke and mirrors or hearts-and-flowers.
Remember the page has THREE main functions
1. Appease the God Google, it therefore needs to be authoritative
2. Get people wanting to buy or at least explore our products
3. Build user confidence in us as designer manufacturers and of our website and ease of use

So get those pitches in, inspire us and we'll show the the existing page, share the key words, then you can form up your quote.