Press releases and blogs on subject: Online Reviews

Num. of articles: 1
Blog/website url: wordpress.itruereview.com
Information for the blog/website: We have a platform that allows guests of businesses to conduct real time reviews while their still in the business
Industry: Technology
Topic: Online reviews
Tone: Formal/Professional
Outline & Structure: I am looking for someone to do research on a subject and write a press release on it. We are in the online review business. There is lots of noise around fake and filtered reviews online. All review sites (except ours) allows anyone to make a username and password to leave a review so in reality I can create an account, leave a review and never even experience a business. This poses as a problem for businesses.. Poor reviews = loss in business's. Some articles or studies show a1 star rating up or down can equal a loss or gain of 8%. What happens is some business but fake reviews to help themselves but now some are getting used for doing so. On the flip side, review sites filtered good reviews lowering business ratings or/ and in reality, guests having good experiences don't typically go home to write good reviews so online review sites are unbalanced. Our system, iTrueReview only allows reviews be left while someone is still in the business. Review can't be left from the outside ensuring real reviews. I'm looking for someone to do the research, understand the subject and write a press release about our company. The writer that does a great job, I'd keep going back to to write blogs and continued press releases on a monthly basis.
Extensive research needed: yes
Extra notes: Research required at first