On-page SEO + copywriting (UK based)
- or -
Post a project like this2617
£40(approx. $50)
- Posted:
- Proposals: 8
- Remote
- #1434924
- Awarded
WordPress Installation, Design, free and premium theme customization, Article Writing. SEO (search engine optimization).
Dhaka
134262131847019774610465131180166122921215141711515666
Description
Experience Level: Intermediate
Background
Rated People is the UK’s leading online marketplace connecting homeowners with over 50,000 local tradespeople nationwide. Rated People provides homeowners with a cost effective way to source reliable tradespeople and offers tradespeople a highly effective marketing channel to build their business and reputation.
Task
We need someone with SEO knowledge and excellent writing skills to help us optimise existing content on our blog. Starting with 10 articles, we’ll assess the quality of the updates, with the view to then update the entire bank of content (1000+ articles). .
What will the blog optimisation involve?
1. Page titles – page titles are a direct ranking factor. Existing page titles need to be updated with the right keywords and appropriate length. A list with targeted keywords will be provided but additional keyword research may be required for specific topics.
2. Meta descriptions – most of the existing posts don’t have meta descriptions and Google pulls the first sentence/s in the search results. Although meta description is not a ranking factor, well-written and structured descriptions will have a positive effect on CTR.
3. Internal linking: adding links to relevant blogs within the same category in the main blog copy to increase user engagement. Also, add links to our main product pages to help us build the authority of these pages, for example our local page for plumbers. This may require writing few sentences to fit well into existing content.
4. Paragraph titles – adding paragraph titles (H tags) where possible.
5. Images – making sure all images have alts tags and removing/no-follow links to external sources when they’re low quality /irrelevant sites.
6. YouTube videos – embedding the videos from our own YouTube channel when relevant to the blog posts.
It takes approx. 20 min per blog post to make the changes.
Rated People is the UK’s leading online marketplace connecting homeowners with over 50,000 local tradespeople nationwide. Rated People provides homeowners with a cost effective way to source reliable tradespeople and offers tradespeople a highly effective marketing channel to build their business and reputation.
Task
We need someone with SEO knowledge and excellent writing skills to help us optimise existing content on our blog. Starting with 10 articles, we’ll assess the quality of the updates, with the view to then update the entire bank of content (1000+ articles). .
What will the blog optimisation involve?
1. Page titles – page titles are a direct ranking factor. Existing page titles need to be updated with the right keywords and appropriate length. A list with targeted keywords will be provided but additional keyword research may be required for specific topics.
2. Meta descriptions – most of the existing posts don’t have meta descriptions and Google pulls the first sentence/s in the search results. Although meta description is not a ranking factor, well-written and structured descriptions will have a positive effect on CTR.
3. Internal linking: adding links to relevant blogs within the same category in the main blog copy to increase user engagement. Also, add links to our main product pages to help us build the authority of these pages, for example our local page for plumbers. This may require writing few sentences to fit well into existing content.
4. Paragraph titles – adding paragraph titles (H tags) where possible.
5. Images – making sure all images have alts tags and removing/no-follow links to external sources when they’re low quality /irrelevant sites.
6. YouTube videos – embedding the videos from our own YouTube channel when relevant to the blog posts.
It takes approx. 20 min per blog post to make the changes.
Alexander A.
100% (1)Projects Completed
2
Freelancers worked with
4
Projects awarded
50%
Last project
10 Mar 2017
United Kingdom
New Proposal
Login to your account and send a proposal now to get this project.
Log inClarification Board Ask a Question
-
Hi Alexander
Is the site to be worked on in WordPress?Alexander A.26 Jan 2017Yes, on Wordpress.
302434
We collect cookies to enable the proper functioning and security of our website, and to enhance your experience. By clicking on 'Accept All Cookies', you consent to the use of these cookies. You can change your 'Cookies Settings' at any time. For more information, please read ourCookie Policy
Cookie Settings
Accept All Cookies