I need SEO friendly content writing

Num. of words: 2000- 3000 approx
Information for the blog/website: revamp for a Small accountancy firm website
Industry: Business
Num. of web pages: 25-30
Description of every page: A document has been created which has lifted existing content from the old website as well as 'first attempt' for new content internally produced from the management. Plus extracts taken from a competitor like for like sections that are similar and admired but of course need to be adapted back into a new way of writing the points.

Overall we wish though to produce some new fresh approaches and marketing language
to define and show off the skills and the true character and diversity of this accountancy practice.
Tone: Formal/Professional
Outline & Structure: There are old and re-cycled sections and extracts that have been compiled to start the ball rolling. There is site plan for all the sections available. see attached files
Extra notes: We require some SEO experience as to how to craft the pages . . . Ideally want you savvy with keywords and link building experiences and to cast opinions on what has been provided so far and the approach to pages and sections.

Note . . .Profiles for staff would not need to be written

We will require some discussions over the telephone I would imagine to determine the final brief and methods
and the costs