I need articles about beauty brand stories

We are not promoting these brands. Our intention is to just inform our customers about the story behind, so we advised not to write in an official or academic way. We would like a rather readable and lively tone with well-rounded, objective information included. Both positive and negative content is acceptable, but do address it in an objective tone without making a clear stance.

Preferred writing style
• Friendly and life style
We want our readers feel that our platform is like a close friend (which is common to see on many feminine platforms)
• Readable but also convincing
The tone we need can be fun and interesting, but above all, informative. Readers should feel like they can leave our page with questions answered, or that they want to try some of the products we mentioned. We should inspire them through our information!
• Straight to the point and rigorous
Please be noted that content is for reference only.