Edit EXISTING content - turn into great blogs; optimise content; use our keywords

Num. of articles: 6
Words per article: circa. 700
Information for the blog/website: We're a leadership development and coaching business
Industry: Education
Topic: leadership, coaching
Tone: Sincere
Outline & Structure: We have existing messages that were used as direct mail that we'd like to turn into blogs on a range of subjects:
1. Leadership Development
2. Leadership Coaching
3. Accredited Coach Training
4. Workshops and Events.
We need them turned into blogs - specifically, optimise and edit existing content
• typically circa. 700 words
• Edit to remove any passive tense
• Top and tail them with strong keywords – using relevant and meaningful paragraphs
• Hand off in format that’s easy for someone to upload to website
* Our expectation is that minimum work will be needed once this editing/polishing is done.
We have a list of key words to use, depending on the content.
Extensive research needed: no
Extra notes: This is more a polishing task than a writing task, although content does need to be spell- and grammar-checked. The core content already exists and this is about making the content SEO ready to turn into a blog. A 600 + word sample is attached for you to base your proposal on. We need 6 of these each month. They will be on different topics/themes and using different key words - so an interesting project! I anticipate that, when we find the right person, we will have the same amount of work each month for about a year.