Content Marketing Writer

Content Marketing Writer

We are looking for a driven PR/writer to create engaging written material for seeding in online publications, supporting a Higher Education institution’s recruitment activity; the target audience is Gen Z and Millennials.

Overview:
Content seeding is an approach to online marketing, where content is strategically scattered across the internet. Using this method, content creators spread their content throughout carefully chosen online networks.

The very first step in any effective content seeding strategy is to create compelling, interesting, high-quality content, which is relevant to your target audience. The target audience for any content you create is likely to be dependent on your wider strategic objectives. Once a target audience has been identified, however, it is imperative that you also give serious thought to why your content is valuable or necessary, and how it will actually serve them.

After the target audience has been established and high-quality content has been created for them, the next stage involves deciding on the content seeding strategy itself. This means identifying the best websites, social media influencers and/or online communities to target, with a view to increasing the spread of the content.

Requirements are:

Content creation, structuring articles, choosing strong, highly searched titles and assigning SEO keywords
Attention to detail and ability to deliver to agreed deadlines
Channels/network to support content distribution would be advantageous
Ideal specialising in Gen Z & Millennial communication
Proven track record

We have a multi-year contract and are looking to develop a long-lasting beneficial relationship with one colleague who can provide a turnkey solution.

If you have a proven track record of writing high-quality, engaging and relevant content that has been published to our target audience (Gen Z and Millennials) kindly send us links to your work, and indicate your fees; we want to pay for article developed and seeded/published.