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Brand tone of voice for luxury home living website

  • Posted:
  • Proposals: 21
  • Remote
  • #4106327
  • OPPORTUNITY
  • Expired
Zafar A.Armaghan A.Aamir S.Sahil M.Babar A. + 16 others have already sent a proposal.
  • 9

Description

Experience Level: Expert
We are looking for a tone of voice (creative copy) guideline to be created for a luxury home and living directory/listings type website that is targeted at high net worth individuals and ultra high net worth individuals. The site is aimed at holding as range of suppliers inc everything from swimming pool suppliers, to panic rooms, to bespoke interiors to wine cellars.

The document needs to include the following info:

brand identity, style and voice in terms of written content - please note we have a visual brand guideline
glossary of words to be used and not be used
personality
what our brand stands for
channel considerations
potential taglines and strap lines

We can provide a visual brand guideline on request and would like to see previous experience with lux brands and inclusion of social media.

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Clarification Board Ask a Question

  • Jude O.

    Hi Louise,
    Have you already gone through a brand strategy process?

  • Joseph S.

    Hi Louise.

    Your job appeared in my inbox as £226 for a TOV guide, but the actual posting is £88 for a document incorporating additional identity elements and copywriting.

    Can you please confirm the budget and deliverables? Because given that you're seeking an expert to create a TOV guide and additional elements targeting ultra high net worth individuals, I'm assuming the price is meant to be £880.


    Regards,

    Joseph